Marlboro Blue HC-153 is a blue paint color from Benjamin Moore. It has a hex value of #96BAC7, LRV 46 and a cool (blue) undertone. Its closest cross-brand match is Arctic Sunrise from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #96BAC7 · HC-153
Marlboro Blue
46%LRV Value
Cool (Blue)Undertone
Marlboro Blue Technical Profile
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Marlboro Blue in Every Brand
The closest equivalent to Marlboro Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMarlboro Blue
Nearly identical
ValsparArctic Sunrise
Arctic Sunrise
Valspar
Nearly identical
Tahoe Blue
Behr
Nearly identical
Tropical Sea
Vista Paint
Nearly identical
Baroque
Kilz
Nearly identical
Rest Assured
Sherwin-Williams
Nearly identical
Trisha's Eyes
Hirshfield's
Very similar
Crystal Lake
PPG
Very similar
Frozen Tundra
Dunn-Edwards
Very similar
Splishy Splash
Dutch Boy
Very similar
Lulworth Blue
Farrow & Ball
Visible difference
Water .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Marlboro Blue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Marlboro Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Marlboro Blue
#96BAC7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#858EAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Marlboro Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Marlboro Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Marlboro Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Marlboro Blue — Frequently Asked Questions
What undertone does Marlboro Blue have?
Marlboro Blue by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Marlboro Blue in your own space before committing.
What colors match Marlboro Blue from other brands?
The closest cross-brand equivalents to Marlboro Blue are Arctic Sunrise by Valspar (a near-identical match), Tahoe Blue by Behr (a near-identical match), Tropical Sea by Vista Paint (a near-identical match) — the best options for getting Marlboro Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Marlboro Blue?
Marlboro Blue has a Light Reflectance Value (LRV) of 45.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Marlboro Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Marlboro Blue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.