Grape Jam is a approachable medium, muted warm gray with soft pink undertones. With an LRV of 48, it provides enough depth for visual interest while remaining approachable — ideal for dining rooms and studies. For a cross-brand equivalent, Valspar's Velvet Evening is a near-identical match. Hirshfield's's Queen Of Sheba runs close as well. Coordinate with warm whites for trim and natural materials like jute and linen for a layered look.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.