Grape Jam DE5949 is a gray paint color from Dunn-Edwards. It has a hex value of #7F779A, LRV 20 and a warm (pink) undertone. Its closest cross-brand match is Velvet Evening from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #7F779A · DE5949
Grape Jam
20%LRV Value
Warm (Pink)Undertone
Grape Jam Technical Profile
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Grape Jam in Every Brand
The closest equivalent to Grape Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsGrape Jam
Nearly identical
ValsparVelvet Evening
Velvet Evening
Valspar
Nearly identical
Queen of Sheba
Hirshfield's
Nearly identical
Queen of Sheba
Vista Paint
Nearly identical
Amethyst Wisteria
PPG
Very similar
Purple Rubiate
Behr
Very similar
Cheerful Crocus
Dutch Boy
Very similar
Mythical
Sherwin-Williams
Very similar
Pearl Violet
RAL
Very similar
Purple Heart
Benjamin Moore
Very similar
Belladona
Kilz
Very similar
Brassica
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Grape Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Jam
#7F779A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A285AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Grape Jam.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Grape Jam — Frequently Asked Questions
What undertone does Grape Jam have?
Grape Jam by Dunn-Edwards has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Jam in your own space before committing.
What colors match Grape Jam from other brands?
The closest cross-brand equivalents to Grape Jam are Velvet Evening by Valspar (a near-identical match), Queen of Sheba by Hirshfield's (a near-identical match), Queen of Sheba by Vista Paint (a near-identical match) — the best options for getting Grape Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Jam?
Grape Jam has a Light Reflectance Value (LRV) of 20.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Grape Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.