Purple Pride DE5991 is a purple paint color from Dunn-Edwards. It has a hex value of #A274B5, LRV 24 and a warm (pink) undertone. Its closest cross-brand match is Bell Heather from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #A274B5 · DE5991
Purple Pride
24%LRV Value
Warm (Pink)Undertone
Purple Pride Technical Profile
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Purple Pride in Every Brand
The closest equivalent to Purple Pride in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsPurple Pride
Nearly identical
PPGBell Heather
Bell Heather
PPG
Nearly identical
Moonlight Melody
Vista Paint
Very similar
Degas Pink
Behr
Very similar
Crown Jewels
Hirshfield's
Very similar
Plum Burst
Valspar
Very similar
Charmed Violet
Benjamin Moore
Very similar
Orchid Petals
Dutch Boy
Very similar
Favorite Things
Kilz
Visible difference
Pearl Violet
RAL
Visible difference
Kismet
Sherwin-Williams
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purple Pride
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Pride
#A274B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A5
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Pride
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Pride Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Purple Pride.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purple Pride — Frequently Asked Questions
What undertone does Purple Pride have?
Purple Pride by Dunn-Edwards has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purple Pride in your own space before committing.
What colors match Purple Pride from other brands?
The closest cross-brand equivalents to Purple Pride are Bell Heather by PPG (a near-identical match), Orchid Blush by PPG (a near-identical match), Moonlight Melody by Vista Paint (a very close match) — the best options for getting Purple Pride's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Pride?
Purple Pride has a Light Reflectance Value (LRV) of 23.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Pride
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Pride's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.