Rich Indigo 141-7DB is a blue paint color from Dutch Boy. It has a hex value of #3C4C80, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Morning Glory from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #3C4C80 · 141-7DB
Rich Indigo
8%Estimated LRV
Warm (Pink)Undertone
Rich Indigo Technical Profile
HEX Code#3C4C80
RGB60, 76, 128
Estimated LRV7.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rich Indigo
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Morning Glory
Sherwin-Williams
#3C4C80
Close digital match
Dive In
Dunn-Edwards
#3C4D85
Close digital match
Expressionism
Behr
#3A487E
Close digital match
Sailor’s Eyes
Vista Paint
#394778
Close digital match
Daring Indigo
PPG
#374874
Similar digital color
Darkening Sky
Kilz
#3E5382
Similar digital color
Homecoming Blue
Valspar
#484E83
Similar digital color
Blue Highlight
Hirshfield's
#324A8B
Similar digital color
Basic Blue
Benjamin Moore
#40467E
Similar digital color
Petal .05
Colorhouse
#1F4992
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Brillant Blue
RAL
#3E5F8A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Indigo
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Indigo
#3C4C80
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6B5E91
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Indigo
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Indigo Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Rich Indigo.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Rich Indigo — Frequently Asked Questions
What undertone does Rich Indigo have?
Rich Indigo by Dutch Boy has a warm (pink) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Indigo from other brands?
The closest cross-brand equivalents to Rich Indigo are Morning Glory by Sherwin-Williams (a close digital match), Dive In by Dunn-Edwards (a close digital match), Expressionism by Behr (a close digital match) — the best options for getting Rich Indigo's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Indigo?
Rich Indigo has a estimated lightness value of 7.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Indigo
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Indigo's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.