Basic Blue CC-968 is a blue paint color from Benjamin Moore. It has a hex value of #40467E, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Cobalt from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #40467E · CC-968
Basic Blue
7%LRV Value
Warm (Pink)Undertone
Basic Blue Technical Profile
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Basic Blue in Every Brand
The closest equivalent to Basic Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreBasic Blue
Nearly identical
Dunn-EdwardsCobalt
Cobalt
Dunn-Edwards
Nearly identical
Merlin's Robes
Valspar
Nearly identical
Expressionism
Behr
Nearly identical
Sailor’s Eyes
Vista Paint
Very similar
Frozen Blue
Hirshfield's
Very similar
Valiant Violet
Sherwin-Williams
Very similar
Rich Indigo
Dutch Boy
Very similar
Daring Indigo
PPG
Very similar
Indigo
Kilz
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Petal .05
Colorhouse
Visible difference
Signal Blue
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Basic Blue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Basic Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Basic Blue
#40467E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#746091
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Basic Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Basic Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Basic Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Basic Blue — Frequently Asked Questions
What undertone does Basic Blue have?
Basic Blue by Benjamin Moore has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Basic Blue in your own space before committing.
What colors match Basic Blue from other brands?
The closest cross-brand equivalents to Basic Blue are Cobalt by Dunn-Edwards (a near-identical match), Merlin's Robes by Valspar (a near-identical match), Expressionism by Behr (a near-identical match) — the best options for getting Basic Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Basic Blue?
Basic Blue has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Basic Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Basic Blue's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.