Basic Blue by Benjamin Moore paint color
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Ref. #40467E · CC-968

Basic Blue

7%LRV Value
Warm (Pink)Undertone
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Basic Blue CC-968 is a blue paint color from Benjamin Moore. It has a hex value of #40467E, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Cobalt from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.

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Basic Blue Technical Profile

HEX Code#40467E
RGB64, 70, 126
LRV7.0
UndertoneWarm (Pink)
Color Familyblue
BrandBenjamin Moore

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Order a peel-and-stick sample of Basic BlueBuy at Ace HardwareSamples & supplies on Amazon
View official color on Benjamin Moore →

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Basic Blue in Every Brand

The closest equivalent to Basic Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreBasic Blue
Nearly identical
Dunn-EdwardsCobalt

Cobalt

Dunn-Edwards

Nearly identical

Merlin's Robes

Valspar

Nearly identical

Expressionism

Behr

Nearly identical

Sailor’s Eyes

Vista Paint

Very similar

Frozen Blue

Hirshfield's

Very similar

Valiant Violet

Sherwin-Williams

Very similar

Rich Indigo

Dutch Boy

Very similar

Daring Indigo

PPG

Very similar

Indigo

Kilz

Visible difference

Blue Maize

Farrow & Ball

Visible difference

Petal .05

Colorhouse

Visible difference

Signal Blue

RAL

Visible difference

Seeing a close call? Order a peel-and-stick sample of Basic Blue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Basic Blue

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Basic Blue

#40467E

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#746091

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Basic Blue

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Basic Blue

Complement

Bay Leaf

Basic Blue Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Beach Plum

Trim

Chantilly Lace

Accent

This Color

Pop

Charmed Violet

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Bunny Gray

Trim

Chantilly Lace

Accent

This Color

Pop

Patina

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Glass Slipper

Trim

Chantilly Lace

Accent

This Color

Pop

Spice Market

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Basic Blue.

Starry Night Blue

Benjamin Moore · 2067-20

#344177

Wizard

Benjamin Moore · CC-966

#41476E

Blueberry Hill

Benjamin Moore · 812

#345284

Grape Gum

Benjamin Moore · 2068-20

#423E6E

Delphinium

Benjamin Moore · CC-872

#314D8A

New York State of Mind

Benjamin Moore · 805

#365574

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Blue Oasis

PPG · 1158-6

#296D93

Mystical Shade

Behr · 610F-7

#32466E

Rain Shower Blue

Dutch Boy · 236-6DB

#416D83

Stormy Ridge

PPG · 1159-5

#507B9A

Tropical Sea

Behr · HDC-MD-22

#00A69A

Tender Twilight

Behr · 570C-3

#BAE5F5

Basic Blue — Frequently Asked Questions

What undertone does Basic Blue have?
Basic Blue by Benjamin Moore has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Basic Blue in your own space before committing.
What colors match Basic Blue from other brands?
The closest cross-brand equivalents to Basic Blue are Cobalt by Dunn-Edwards (a near-identical match), Merlin's Robes by Valspar (a near-identical match), Expressionism by Behr (a near-identical match) — the best options for getting Basic Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Basic Blue?
Basic Blue has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Basic Blue

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Basic Blue's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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