Morning Glory 6971 is a blue paint color from Sherwin-Williams. It has a hex value of #3C4C80, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Rich Indigo from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #3C4C80 · 6971
Morning Glory
8%LRV Value
Warm (Pink)Undertone
Morning Glory Technical Profile
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Morning Glory in Every Brand
The closest equivalent to Morning Glory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsMorning Glory
Nearly identical
Dutch BoyRich Indigo
Rich Indigo
Dutch Boy
Nearly identical
Dive In
Dunn-Edwards
Nearly identical
Expressionism
Behr
Nearly identical
Sailor’s Eyes
Vista Paint
Nearly identical
Daring Indigo
PPG
Very similar
Darkening Sky
Kilz
Very similar
Homecoming Blue
Valspar
Very similar
Blue Highlight
Hirshfield's
Very similar
Basic Blue
Benjamin Moore
Very similar
Petal .05
Colorhouse
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Brillant Blue
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Morning Glory — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Morning Glory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morning Glory
#3C4C80
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6B5E91
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morning Glory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morning Glory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Morning Glory.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Morning Glory — Frequently Asked Questions
What undertone does Morning Glory have?
Morning Glory by Sherwin-Williams has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Morning Glory in your own space before committing.
What colors match Morning Glory from other brands?
The closest cross-brand equivalents to Morning Glory are Rich Indigo by Dutch Boy (a near-identical match), Dive In by Dunn-Edwards (a near-identical match), Expressionism by Behr (a near-identical match) — the best options for getting Morning Glory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morning Glory?
Morning Glory has a Light Reflectance Value (LRV) of 7.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Morning Glory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morning Glory's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.