Morning Glory by Sherwin-Williams paint color
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Ref. #3C4C80 · 6971

Morning Glory

8%LRV Value
Warm (Pink)Undertone
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Morning Glory 6971 is a blue paint color from Sherwin-Williams. It has a hex value of #3C4C80, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Rich Indigo from Dutch Boy (nearly identical), with 49 more equivalents across other brands.

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Morning Glory Technical Profile

HEX Code#3C4C80
RGB60, 76, 128
LRV7.7
UndertoneWarm (Pink)
Color Familyblue
BrandSherwin-Williams

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Morning Glory in Every Brand

The closest equivalent to Morning Glory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Sherwin-WilliamsMorning Glory
Nearly identical
Dutch BoyRich Indigo

Rich Indigo

Dutch Boy

Nearly identical

Dive In

Dunn-Edwards

Nearly identical

Expressionism

Behr

Nearly identical

Sailor’s Eyes

Vista Paint

Nearly identical

Daring Indigo

PPG

Very similar

Darkening Sky

Kilz

Very similar

Homecoming Blue

Valspar

Very similar

Blue Highlight

Hirshfield's

Very similar

Basic Blue

Benjamin Moore

Very similar

Petal .05

Colorhouse

Visible difference

Blue Maize

Farrow & Ball

Visible difference

Brillant Blue

RAL

Visible difference

Seeing a close call? Order a peel-and-stick sample of Morning Glory — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Morning Glory

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Morning Glory

#3C4C80

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#6B5E91

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Morning Glory

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Rich Indigo

Complement

Veradale

Morning Glory Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Silver Peony

Trim

UltraWhite

Accent

This Color

Pop

Lavish Lavender

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Starry Night

Trim

UltraWhite

Accent

This Color

Pop

Rojo Dust

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Starry Night

Trim

UltraWhite

Accent

This Color

Pop

Crispy Gold

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to Morning Glory.

Valiant Violet

Sherwin-Williams · 6818

#3E4371

Dignified

Sherwin-Williams · 6538

#3B496D

Fully Purple

Sherwin-Williams · 6983

#514C7E

Endless Sea

Sherwin-Williams · 9150

#32586E

Indigo

Sherwin-Williams · 6531

#284A70

Azure Tide

Sherwin-Williams · 9684

#436585

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Laguna Green

Valspar · 5007-10B

#34A79E

Ice Fishing

Dunn-Edwards · DE5847

#DCECF5

Sailor's Coat

PPG · 1153-7

#334B58

Ocean Front

Behr · P490-1

#BFFEF5

Weeping Wisteria

Behr · 630A-3

#C7C8FE

Mauve Bauhaus

Benjamin Moore · 1407

#5F5485

Morning Glory — Frequently Asked Questions

What undertone does Morning Glory have?
Morning Glory by Sherwin-Williams has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Morning Glory in your own space before committing.
What colors match Morning Glory from other brands?
The closest cross-brand equivalents to Morning Glory are Rich Indigo by Dutch Boy (a near-identical match), Dive In by Dunn-Edwards (a near-identical match), Expressionism by Behr (a near-identical match) — the best options for getting Morning Glory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morning Glory?
Morning Glory has a Light Reflectance Value (LRV) of 7.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Morning Glory

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Morning Glory's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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