Morning Glory 6971 is a blue paint color from Sherwin-Williams. It has a hex value of #3C4C80, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Rich Indigo from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #3C4C80 · 6971
Morning Glory
8%Estimated LRV
Warm (Pink)Undertone
Morning Glory Technical Profile
HEX Code#3C4C80
RGB60, 76, 128
Estimated LRV7.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Morning Glory
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rich Indigo
Dutch Boy
#3C4C80
Close digital match
Dive In
Dunn-Edwards
#3C4D85
Close digital match
Expressionism
Behr
#3A487E
Close digital match
Sailor’s Eyes
Vista Paint
#394778
Close digital match
Daring Indigo
PPG
#374874
Similar digital color
Darkening Sky
Kilz
#3E5382
Similar digital color
Homecoming Blue
Valspar
#484E83
Similar digital color
Blue Highlight
Hirshfield's
#324A8B
Similar digital color
Basic Blue
Benjamin Moore
#40467E
Similar digital color
Petal .05
Colorhouse
#1F4992
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Brillant Blue
RAL
#3E5F8A
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Morning Glory — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Morning Glory
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morning Glory
#3C4C80
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6B5E91
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morning Glory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morning Glory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Morning Glory.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Morning Glory — Frequently Asked Questions
What undertone does Morning Glory have?
Morning Glory by Sherwin-Williams has a warm (pink) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Morning Glory from other brands?
The closest cross-brand equivalents to Morning Glory are Rich Indigo by Dutch Boy (a close digital match), Dive In by Dunn-Edwards (a close digital match), Expressionism by Behr (a close digital match) — the best options for getting Morning Glory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morning Glory?
Morning Glory has a estimated lightness value of 7.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Morning Glory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morning Glory's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.