Virtue RF260-02 is a neutral paint color from Kilz. It has a hex value of #709797, LRV 28 and a neutral undertone. Its closest cross-brand match is Peacock Plume from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #709797 · RF260-02
Virtue
28%LRV Value
NeutralUndertone
Virtue Technical Profile
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Virtue in Every Brand
The closest equivalent to Virtue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzVirtue
Nearly identical
Sherwin-WilliamsPeacock Plume
Peacock Plume
Sherwin-Williams
Nearly identical
Water's Edge
Valspar
Nearly identical
Teal Tease
Vista Paint
Nearly identical
Wright Echo Blue
PPG
Nearly identical
Norwegian Blue
Behr
Very similar
Avalon
Benjamin Moore
Very similar
Avalon
Dunn-Edwards
Very similar
Viscaya
Hirshfield's
Very similar
Gulf Coast Green
Dutch Boy
Very similar
Pastel Blue
RAL
Very similar
Stone Blue
Farrow & Ball
Visible difference
Water .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Virtue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Virtue
#709797
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8599AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Virtue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Virtue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Virtue.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Virtue — Frequently Asked Questions
What undertone does Virtue have?
Virtue by Kilz has a neutral undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Virtue in your own space before committing.
What colors match Virtue from other brands?
The closest cross-brand equivalents to Virtue are Peacock Plume by Sherwin-Williams (a near-identical match), Water's Edge by Valspar (a near-identical match), Teal Tease by Vista Paint (a near-identical match) — the best options for getting Virtue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Virtue?
Virtue has a Light Reflectance Value (LRV) of 27.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Virtue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Virtue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.