Cheery Cherry 90RR 31/403 is a red paint color from PPG. It has a hex value of #E37983, LRV 32 and a warm (golden) undertone. Its closest cross-brand match is Coral Essence from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #E37983 · 90RR 31/403
Cheery Cherry
32%LRV Value
Warm (Golden)Undertone
Cheery Cherry Technical Profile
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Cheery Cherry in Every Brand
The closest equivalent to Cheery Cherry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGCheery Cherry
Nearly identical
Benjamin MooreCoral Essence
Coral Essence
Benjamin Moore
Nearly identical
Dimple
Vista Paint
Nearly identical
Watermelon Core
Dutch Boy
Very similar
Dimple
Hirshfield's
Very similar
Coming up Roses
Sherwin-Williams
Very similar
Passion Pink
Valspar
Very similar
Guava Jam
Behr
Very similar
Apple Valley
Dunn-Edwards
Very similar
Cool Watermelon
Kilz
Very similar
Antique Pink
RAL
Visible difference
Petal .03
Colorhouse
Visible difference
Red Earth
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cheery Cherry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cheery Cherry
#E37983
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C19171
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cheery Cherry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cheery Cherry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Cheery Cherry.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cheery Cherry — Frequently Asked Questions
What undertone does Cheery Cherry have?
Cheery Cherry by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cheery Cherry in your own space before committing.
What colors match Cheery Cherry from other brands?
The closest cross-brand equivalents to Cheery Cherry are Coral Essence by Benjamin Moore (a near-identical match), Dimple by Vista Paint (a near-identical match), Watermelon Core by Dutch Boy (a very close match) — the best options for getting Cheery Cherry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cheery Cherry?
Cheery Cherry has a Light Reflectance Value (LRV) of 31.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Cheery Cherry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cheery Cherry's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.