Lipstick works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 29 it carries real depth without going dark — a good choice for accent walls, libraries, and rooms with abundant natural light. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.
Ref. #D77780 · 90RR 28/359
Lipstick
29%LRV Value
Lipstick Technical Profile
What color is PPG Lipstick (90RR 28/359)? It's a deep warm red — hex #D77780, LRV 29. The closest cross-brand equivalent to Lipstick is Dutch Boy Watermelon Core — a very close match, with Benjamin Moore Coral Essence and Sherwin-Williams Pink Flamingo also close. Its LRV of 29 gives Lipstick depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Colors Similar to Lipstick
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Lipstick
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lipstick
#D77780
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BA9378
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lipstick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lipstick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Lipstick.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Lipstick — Frequently Asked Questions
What colors match Lipstick from other brands?
The closest cross-brand equivalents to Lipstick are Watermelon Core by Dutch Boy (a very close match), Coral Essence by Benjamin Moore (a very close match), Pink Flamingo by Sherwin-Williams (a very close match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Lipstick's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lipstick?
Lipstick has a Light Reflectance Value (LRV) of 29.2, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Lipstick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Lipstick depends on the room. Here's how to choose.