Lipstick 90RR 28/359 is a red paint color from PPG. It has a hex value of #D77780, LRV 29 and a warm (golden) undertone. Its closest cross-brand match is Watermelon Core from Dutch Boy (very similar), with 49 more equivalents across other brands.
Ref. #D77780 · 90RR 28/359
Lipstick
29%LRV Value
Warm (Golden)Undertone
Lipstick Technical Profile
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Lipstick in Every Brand
The closest equivalent to Lipstick in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGLipstick
Very similar
Dutch BoyWatermelon Core
Watermelon Core
Dutch Boy
Very similar
Coral Essence
Benjamin Moore
Very similar
Pink Flamingo
Sherwin-Williams
Very similar
Copperleaf
Behr
Very similar
Victorian Rouge
Dunn-Edwards
Very similar
Passion Pink
Valspar
Very similar
Porcelain Rose
Vista Paint
Very similar
Porcelain Rose
Hirshfield's
Very similar
Antique Pink
RAL
Very similar
Cool Watermelon
Kilz
Very similar
Red Earth
Farrow & Ball
Visible difference
Petal .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Lipstick
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lipstick
#D77780
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BA9378
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lipstick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lipstick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Lipstick.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Lipstick — Frequently Asked Questions
What undertone does Lipstick have?
Lipstick by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Lipstick in your own space before committing.
What colors match Lipstick from other brands?
The closest cross-brand equivalents to Lipstick are Watermelon Core by Dutch Boy (a very close match), Coral Essence by Benjamin Moore (a very close match), Pink Flamingo by Sherwin-Williams (a very close match) — the best options for getting Lipstick's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lipstick?
Lipstick has a Light Reflectance Value (LRV) of 29.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Lipstick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lipstick's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.