Strawberry Rouge 90RR 27/440 is a red paint color from PPG. It has a hex value of #DE6E79, estimated LRV 28 and a warm (golden) undertone. Its closest cross-brand match is Passion Pink from Valspar (nearly identical), with 49 more equivalents across other brands.
PPG · #DE6E79 · 90RR 27/440
Strawberry Rouge
28%Estimated LRV
Warm (Golden)Undertone
Strawberry Rouge Technical Profile
HEX Code#DE6E79
RGB222, 110, 121
Estimated LRV28.1
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Strawberry Rouge
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Passion Pink
Valspar
#E06E78
Close digital match
Lady Love
Vista Paint
#E06A78
Close digital match
Watermelon Core
Dutch Boy
#E0717E
Close digital match
Deco Rose
Benjamin Moore
#DE687A
Similar digital color
Strawberry Taffy
Behr
#D86773
Similar digital color
Slice of Watermelon
Dunn-Edwards
#E1697C
Similar digital color
Grenadine
Sherwin-Williams
#D66972
Similar digital color
Antique Pink
RAL
#D36E70
Similar digital color
Dimple
Hirshfield's
#E9808B
Similar digital color
Watermelon Crush
Kilz
#C47977
Visible digital difference
Red Earth
Farrow & Ball
#C57B67
Visible digital difference
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Generated palette previews
Colors That Work With Strawberry Rouge
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Strawberry Rouge
#DE6E79
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C09172
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Strawberry Rouge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Strawberry Rouge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Strawberry Rouge.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Strawberry Rouge — Frequently Asked Questions
What undertone does Strawberry Rouge have?
Strawberry Rouge by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Strawberry Rouge from other brands?
The closest cross-brand equivalents to Strawberry Rouge are Passion Pink by Valspar (a close digital match), Lady Love by Vista Paint (a close digital match), Watermelon Core by Dutch Boy (a close digital match) — the best options for getting Strawberry Rouge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Strawberry Rouge?
Strawberry Rouge has a estimated lightness value of 28.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Strawberry Rouge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Strawberry Rouge's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.