Strawberry Rouge 90RR 27/440 is a red paint color from PPG. It has a hex value of #DE6E79, LRV 28 and a warm (golden) undertone. Its closest cross-brand match is Passion Pink from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #DE6E79 · 90RR 27/440
Strawberry Rouge
28%LRV Value
Warm (Golden)Undertone
Strawberry Rouge Technical Profile
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Strawberry Rouge in Every Brand
The closest equivalent to Strawberry Rouge in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGStrawberry Rouge
Nearly identical
ValsparPassion Pink
Passion Pink
Valspar
Nearly identical
Lady Love
Vista Paint
Nearly identical
Watermelon Core
Dutch Boy
Nearly identical
Deco Rose
Benjamin Moore
Very similar
Strawberry Taffy
Behr
Very similar
Slice of Watermelon
Dunn-Edwards
Very similar
Grenadine
Sherwin-Williams
Very similar
Antique Pink
RAL
Very similar
Dimple
Hirshfield's
Very similar
Watermelon Crush
Kilz
Visible difference
Red Earth
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Strawberry Rouge
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Strawberry Rouge
#DE6E79
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C09172
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Strawberry Rouge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Strawberry Rouge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Strawberry Rouge.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Strawberry Rouge — Frequently Asked Questions
What undertone does Strawberry Rouge have?
Strawberry Rouge by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Strawberry Rouge in your own space before committing.
What colors match Strawberry Rouge from other brands?
The closest cross-brand equivalents to Strawberry Rouge are Passion Pink by Valspar (a near-identical match), Lady Love by Vista Paint (a near-identical match), Watermelon Core by Dutch Boy (a near-identical match) — the best options for getting Strawberry Rouge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Strawberry Rouge?
Strawberry Rouge has a Light Reflectance Value (LRV) of 28.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Strawberry Rouge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Strawberry Rouge's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.