New Terra Cotta reads as warm and grounded — strong in kitchens, family rooms, and any space where warmth is the dominant mood you're after. At LRV 33 it carries real depth without going dark — a good choice for accent walls, libraries, and rooms with abundant natural light. Skip it in rooms that already run warm or get strong afternoon sun, where it can tip into an overpowering glow.
Ref. #D28969 · 60YR 31/368
New Terra Cotta
33%LRV Value
New Terra Cotta Technical Profile
What color is PPG New Terra Cotta (60YR 31/368)? It's a medium warm orange — hex #D28969, LRV 33. The closest cross-brand equivalent to New Terra Cotta is Behr Balcony Sunset — a near-identical match on the wall, with Benjamin Moore Pumpkin Patch and Dutch Boy Pretty Poppy also close. Its LRV of 33 gives New Terra Cotta depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with warm whites like White Dove, white oak floors, and unlacquered brass or copper hardware. Terracotta tile or deep green plants complete an earthy warm palette. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Oranges glow under 2700K warm bulbs, deepening into rich amber. Under 4000K cool light they can lose warmth and shift toward beige — particularly true for muted or dusty oranges. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Colors Similar to New Terra Cotta
Closest digital match based on color values. Always verify with physical samples.
Balcony Sunset
Behr
Nearly identical
Pumpkin Patch
Benjamin Moore
Nearly identical
Pretty Poppy
Dutch Boy
Nearly identical
Bronzed Orange
Dunn-Edwards
Nearly identical
Subdued Sienna
Sherwin-Williams
Nearly identical
Indian Curry
Kilz
Nearly identical
Sunset Mesa
Vista Paint
Very similar
Rosy Pashmina
Valspar
Very similar
Recommended Pairings
Colors That Work With New Terra Cotta
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New Terra Cotta
#D28969
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BAAD78
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New Terra Cotta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New Terra Cotta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to New Terra Cotta.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
New Terra Cotta — Frequently Asked Questions
What colors match New Terra Cotta from other brands?
The closest cross-brand equivalents to New Terra Cotta are Balcony Sunset by Behr (a near-identical match), Pumpkin Patch by Benjamin Moore (a near-identical match), Pretty Poppy by Dutch Boy (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting New Terra Cotta's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New Terra Cotta?
New Terra Cotta has a Light Reflectance Value (LRV) of 32.6, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with New Terra Cotta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for New Terra Cotta depends on the room. Here's how to choose.