River Rouge

Technical Profile

What color is River Rouge? It's a light warm red with the hex code #EC9B9D. Colors similar to River Rouge include MPC Piglet Pink, Benjamin Moore Heartbeat, Valspar Antique Coral. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. River Rouge has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. River Rouge (#EC9B9D) by PPG is a light red paint color with a rich, saturated presence that draws the eye. It delivers a bright, welcoming quality that keeps interiors feeling fresh. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. Its Light Reflectance Value of 68 means it reflects a healthy amount of light, keeping spaces bright without feeling stark. This soft rose tone is a popular pick for dining rooms and living spaces that benefit from a gentle, flattering glow. Eggshell or satin finishes complement light tones nicely, balancing a subtle sheen with durability for high-traffic areas. For color coordination, River Rouge pairs beautifully with teal tones for bold complementary contrast, or with neighboring orange and magenta hues for a harmonious, flowing palette. Its warm (golden) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If PPG is unavailable in your area, close cross-brand alternatives exist from MPC, Benjamin Moore, Valspar and others. In terms of mood and atmosphere, River Rouge radiates an inviting, sun-washed warmth that makes guests feel immediately at ease. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for traditional, Mediterranean, and eclectic décor styles. As part of the PPG palette, River Rouge benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, River Rouge can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. This tone works well alongside natural textures like jute rugs, bleached wood, ceramic tile, and woven baskets, building an inviting, tactile space. You can order River Rouge (1187-4) directly from PPG or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.