Ref. #EC9B9D · 1187-4
River Rouge
44%LRV Value
Warm (Golden)Undertone
River Rouge Technical Profile
What color is River Rouge? It's a medium warm red with the hex code #EC9B9D. Colors similar to River Rouge include MPC Piglet Pink, Benjamin Moore Heartbeat, Valspar Antique Coral. River Rouge has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 44 gives River Rouge depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to River Rouge
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With River Rouge
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
River Rouge
#EC9B9D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C3976F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for River Rouge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
River Rouge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to River Rouge.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
River Rouge — Frequently Asked Questions
What undertone does River Rouge have?
River Rouge by PPG has a warm (golden) undertone and belongs to the red color family.
What colors match River Rouge from other brands?
The closest matches are Piglet Pink by MPC (#ED9AA0), Heartbeat by Benjamin Moore (#EF999F), Antique Coral by Valspar (#EDA09F). Always verify with physical samples.
What is the LRV of River Rouge?
River Rouge has an LRV of 43.7, where 0 is pure black and 100 is pure white.
Explore More with River Rouge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why River Rouge's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.