Florida Pink by PPG paint color
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Ref. #EB9AA1 · 90RR 43/290

Florida Pink

43%LRV Value
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Florida Pink works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 43 it carries real depth without going dark — a good choice for accent walls, libraries, and rooms with abundant natural light. Because it's a fully saturated example, it lands strongest as a single accent wall or large architectural feature rather than the dominant whole-room color. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.

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Florida Pink Technical Profile

What color is PPG Florida Pink (90RR 43/290)? It's a medium warm red — hex #EB9AA1, LRV 43. The closest cross-brand equivalent to Florida Pink is Benjamin Moore Heartbeat — a near-identical match on the wall, with Dutch Boy Cupcake Pink and Vista Paint Wood Nymph also close. Its LRV of 43 gives Florida Pink depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. As a fully saturated example, it reads as a confident statement color — best deployed as a single accent wall or large architectural feature rather than a whole-room dominant. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. Saturated colors amplify lighting effects more than muted ones: warm bulbs deepen and enrich, cool daylight sharpens and slightly cools the same hex.

HEX Code#EB9AA1
RGB235, 154, 161
LRV43.3
Color Familyred
BrandPPG

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Colors Similar to Florida Pink

Closest digital match based on color values. Always verify with physical samples.

Heartbeat

Benjamin Moore

Nearly identical

Cupcake Pink

Dutch Boy

Nearly identical

Wood Nymph

Vista Paint

Nearly identical

Wood Nymph

Hirshfield's

Nearly identical

Petal .03

Colorhouse

Nearly identical

Amaryllis

Sherwin-Williams

Nearly identical

Timeless Rose

Valspar

Very similar

Medium Terracotta

Behr

Very similar
Recommended Pairings

Colors That Work With Florida Pink

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Florida Pink

#EB9AA1

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#C29270

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Florida Pink

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

River Rouge

Complement

Caribbean Coast

Florida Pink Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

This Color

Trim

Delicate White

Accent

Tampico Brown

Pop

Red Geranium

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

This Color

Trim

Delicate White

Accent

Magic Magenta

Pop

Mojo

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

This Color

Trim

Delicate White

Accent

Pinehurst

Pop

Montego Bay

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar PPG Colors

Other PPG colors close to Florida Pink.

River Rouge

PPG · 1187-4

#EC9B9D

Pink Tiger Lily

PPG · 81RR 47/323

#F39DA8

Pink Punch

PPG · 1184-4

#F392A0

Primrose Garden

PPG · 1185-4

#F3949B

Prettiest Pink

PPG · 84RR 42/368

#F1919B

Salmon Pink

PPG · 1188-4

#F6A09D

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Fireside

Behr · S-G-720

#593237

Timeless Copper

Behr · S200-6

#8C5E51

Andes Ash

Hirshfield's · 0127

#C1A097

Charming Cherry

Dunn-Edwards · DE5074

#FF90A2

Holly Berry

Behr · ECC-10-3

#9B494A

Illuminated

Behr · RD-W4

#FBE5E2

Florida Pink — Frequently Asked Questions

What colors match Florida Pink from other brands?
The closest cross-brand equivalents to Florida Pink are Heartbeat by Benjamin Moore (a near-identical match), Cupcake Pink by Dutch Boy (a near-identical match), Wood Nymph by Vista Paint (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Florida Pink's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Florida Pink?
Florida Pink has a Light Reflectance Value (LRV) of 43.3, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.

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Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Paint Sheen Guide

Flat, eggshell, satin, or semi-gloss — the right finish for Florida Pink depends on the room. Here's how to choose.

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