Sugared Plum 40RB 43/233 is a purple paint color from PPG. It has a hex value of #C4A4CF, estimated LRV 43 and a warm (pink) undertone. Its closest cross-brand match is Decanting from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #C4A4CF · 40RB 43/233
Sugared Plum
43%Estimated LRV
Warm (Pink)Undertone
Sugared Plum Technical Profile
HEX Code#C4A4CF
RGB196, 164, 207
Estimated LRV42.8
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Sugared Plum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Decanting
Behr
#BEA1CD
Close digital match
Purple Gala
Valspar
#C0A2D1
Close digital match
Cherish the Moment
Vista Paint
#C9AAD4
Close digital match
Graceful Garden
Hirshfield's
#CBA9D0
Similar digital color
Purple Prophet
Dunn-Edwards
#BB9ECA
Similar digital color
Crush
Kilz
#CBACD0
Similar digital color
Birthday Wishes
Dutch Boy
#C7ABCB
Similar digital color
Novel Lilac
Sherwin-Williams
#C2A4C2
Similar digital color
Hydrangea
Benjamin Moore
#B599BE
Similar digital color
Shallot
Farrow & Ball
#D5A3BB
Visible digital difference
Pastel Violet
RAL
#A47D90
Visible digital difference
Sprout .07
Colorhouse
#E3DBF2
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Sugared Plum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Sugared Plum
#C4A4CF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A3
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Sugared Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Sugared Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Sugared Plum.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Sugared Plum — Frequently Asked Questions
What undertone does Sugared Plum have?
Sugared Plum by PPG has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Sugared Plum from other brands?
The closest cross-brand equivalents to Sugared Plum are Decanting by Behr (a close digital match), Purple Gala by Valspar (a close digital match), Cherish the Moment by Vista Paint (a close digital match) — the best options for getting Sugared Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Sugared Plum?
Sugared Plum has a estimated lightness value of 42.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Sugared Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Sugared Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.