Sugared Plum 40RB 43/233 is a purple paint color from PPG. It has a hex value of #C4A4CF, LRV 43 and a warm (pink) undertone. Its closest cross-brand match is Decanting from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #C4A4CF · 40RB 43/233
Sugared Plum
43%LRV Value
Warm (Pink)Undertone
Sugared Plum Technical Profile
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Sugared Plum in Every Brand
The closest equivalent to Sugared Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGSugared Plum
Nearly identical
BehrDecanting
Decanting
Behr
Nearly identical
Purple Gala
Valspar
Nearly identical
Cherish the Moment
Vista Paint
Nearly identical
Graceful Garden
Hirshfield's
Very similar
Purple Prophet
Dunn-Edwards
Very similar
Crush
Kilz
Very similar
Birthday Wishes
Dutch Boy
Very similar
Novel Lilac
Sherwin-Williams
Very similar
Hydrangea
Benjamin Moore
Very similar
Shallot
Farrow & Ball
Visible difference
Pastel Violet
RAL
Visible difference
Sprout .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Sugared Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Sugared Plum
#C4A4CF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A3
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Sugared Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Sugared Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Sugared Plum.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Sugared Plum — Frequently Asked Questions
What undertone does Sugared Plum have?
Sugared Plum by PPG has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Sugared Plum in your own space before committing.
What colors match Sugared Plum from other brands?
The closest cross-brand equivalents to Sugared Plum are Decanting by Behr (a near-identical match), Purple Gala by Valspar (a near-identical match), Cherish the Moment by Vista Paint (a near-identical match) — the best options for getting Sugared Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Sugared Plum?
Sugared Plum has a Light Reflectance Value (LRV) of 42.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Sugared Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Sugared Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.