Velveteen Crush offers a easygoing take on a light, warm red, accented by honey-warm undertones. With an LRV of 71, it works beautifully as a whole-home color, adding warmth to kitchens and living spaces. Valspar offers Damask Dunes as a near-identical match, while Benjamin Moore's Allspice is also very similar. Try it alongside a cool-toned accent to create visual balance, or lean into warmth with natural wood tones.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.