Elderberry 2902 is a pink paint color from Sherwin-Williams. It has a hex value of #7C243D and estimated LRV 6. Its closest cross-brand match is Cherry Cobbler from Behr (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #7C243D · 2902
Elderberry
6%Estimated LRV
Elderberry Technical Profile
HEX Code#7C243D
RGB124, 36, 61
Estimated LRV5.9
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandSherwin-Williams
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Elderberry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cherry Cobbler
Behr
#7F1A39
Close digital match
Claret Violet
RAL
#6E1C34
Similar digital color
Cordova Burgundy
Vista Paint
#783240
Similar digital color
Francesca
Kilz
#7E2A37
Similar digital color
Crushed Velvet
Benjamin Moore
#8E2E49
Similar digital color
Cordova Burgundy
Hirshfield's
#7C3744
Similar digital color
Tyrian Red
Dutch Boy
#6C2B34
Similar digital color
Jazzy Red
Valspar
#783741
Similar digital color
Scarlet Apple
Dunn-Edwards
#922E4A
Similar digital color
Classic Burgundy
PPG
#77393E
Visible digital difference
Wood .04
Colorhouse
#67272A
Visible digital difference
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Generated palette previews
Colors That Work With Elderberry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Elderberry
#7C243D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C5647
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Elderberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Elderberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Elderberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Elderberry — Frequently Asked Questions
What colors match Elderberry from other brands?
The closest cross-brand equivalents to Elderberry are Cherry Cobbler by Behr (a close digital match), Red Red Wine by Behr (a very close match), Winning Red by Behr (a very close match) — the best options for getting Elderberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Elderberry?
Elderberry has a estimated lightness value of 5.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Elderberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Elderberry depends on the room. Here's how to choose.