Elderberry reads as warm and personal — works in bedrooms, nurseries, and any space where softness and warmth are the goal. At LRV 6 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Because it's a fully saturated example, it lands strongest as a single accent wall or large architectural feature rather than the dominant whole-room color. Skip it as a whole-room color in spaces meant to feel neutral or understated — it reads soft and personal, best as an accent.
Ref. #7C243D · 2902
Elderberry
6%LRV Value
Elderberry Technical Profile
What color is Sherwin-Williams Elderberry (2902)? It's a dark warm pink — hex #7C243D, LRV 6. The closest cross-brand equivalent to Elderberry is Behr Cherry Cobbler — a near-identical match on the wall, with Behr Red Red Wine and Behr Winning Red also close. With an LRV of 6, Elderberry creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. As a fully saturated example, it reads as a confident statement color — best deployed as a single accent wall or large architectural feature rather than a whole-room dominant. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood. Saturated colors amplify lighting effects more than muted ones: warm bulbs deepen and enrich, cool daylight sharpens and slightly cools the same hex.
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Colors Similar to Elderberry
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Elderberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Elderberry
#7C243D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C5647
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Elderberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Elderberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Elderberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Elderberry — Frequently Asked Questions
What colors match Elderberry from other brands?
The closest cross-brand equivalents to Elderberry are Cherry Cobbler by Behr (a near-identical match), Red Red Wine by Behr (a very close match), Winning Red by Behr (a very close match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Elderberry's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Elderberry?
Elderberry has a Light Reflectance Value (LRV) of 5.9, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Elderberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Elderberry depends on the room. Here's how to choose.