Cranberry UL100-4 is a red paint color from Behr. It has a hex value of #783342, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Cordova Burgundy from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #783342 · UL100-4
Cranberry
7%LRV Value
Warm (Pink)Undertone
Cranberry Technical Profile
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Cranberry in Every Brand
The closest equivalent to Cranberry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrCranberry
Nearly identical
Vista PaintCordova Burgundy
Cordova Burgundy
Vista Paint
Nearly identical
Cordova Burgundy
Hirshfield's
Nearly identical
Jazzy Red
Valspar
Nearly identical
Borscht
Sherwin-Williams
Very similar
Raisin Torte
Benjamin Moore
Very similar
Garnet Evening
Dunn-Edwards
Very similar
Holden' My Heart
Dutch Boy
Very similar
Classic Burgundy
PPG
Very similar
Francesca
Kilz
Very similar
Claret Violet
RAL
Visible difference
Preference Red
Farrow & Ball
Visible difference
Wood .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cranberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cranberry
#783342
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A6354
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Cranberry.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cranberry — Frequently Asked Questions
What undertone does Cranberry have?
Cranberry by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cranberry in your own space before committing.
What colors match Cranberry from other brands?
The closest cross-brand equivalents to Cranberry are Cordova Burgundy by Vista Paint (a near-identical match), Cordova Burgundy by Hirshfield's (a near-identical match), Jazzy Red by Valspar (a near-identical match) — the best options for getting Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cranberry?
Cranberry has a Light Reflectance Value (LRV) of 6.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.