Merlot 2704 is a pink paint color from Sherwin-Williams. It has a hex value of #51323B, estimated LRV 4 and a warm (pink) undertone. Its closest cross-brand match is Chicory Root from Behr (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #51323B · 2704
Merlot
4%Estimated LRV
Warm (Pink)Undertone
Merlot Technical Profile
HEX Code#51323B
RGB81, 50, 59
Estimated LRV4.3
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Merlot
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Chicory Root
Behr
#4A2F37
Close digital match
Ancient Burgundy
Valspar
#563940
Similar digital color
Plumbago
Vista Paint
#593843
Similar digital color
Bookmarker
Kilz
#563135
Similar digital color
Brinjal
Farrow & Ball
#5D3B42
Similar digital color
Dark Purple
Benjamin Moore
#4C3641
Similar digital color
Concord Grape
Hirshfield's
#523A46
Similar digital color
Gooseberry
PPG
#604046
Similar digital color
Wine Goblet
Dunn-Edwards
#643B46
Similar digital color
Crimson Red
Dutch Boy
#582A31
Visible digital difference
Purple Violet
RAL
#4A192C
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Merlot — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Merlot
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Merlot
#51323B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6D5049
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Merlot.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Merlot — Frequently Asked Questions
What undertone does Merlot have?
Merlot by Sherwin-Williams has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Merlot from other brands?
The closest cross-brand equivalents to Merlot are Chicory Root by Behr (a close digital match), Tawny Port by Behr (a very close match), Plum Raisin by Behr (a very close match) — the best options for getting Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Merlot?
Merlot has a estimated lightness value of 4.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Merlot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.