Online 7072 is a gray paint color from Sherwin-Williams. It has a hex value of #B0B5B5, LRV 46 and a neutral undertone. Its closest cross-brand match is Marina Gray from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #B0B5B5 · 7072
Online
46%LRV Value
NeutralUndertone
More about Online
Online is a clean, true mid-gray at LRV 46 — a balanced, no-nonsense gray with a soft warm-green steadiness that keeps it from reading cold. It's a versatile choice for a modern gray that gives a room gentle definition and pairs easily with most finishes.
It holds its neutral character fairly well across lighting. It pairs with white trim and warm or cool accents. Benjamin Moore Marina Gray is its near-identical cross-brand match, with Behr Lunar Surface close behind.
Online Technical Profile
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Online in Every Brand
The closest equivalent to Online in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsOnline
Nearly identical
Benjamin MooreMarina Gray
Marina Gray
Benjamin Moore
Nearly identical
Polished Silver
Valspar
Nearly identical
Stargazer
PPG
Nearly identical
Marseilles
Vista Paint
Nearly identical
Silverstone
Behr
Nearly identical
Marseilles
Hirshfield's
Nearly identical
Zippered Gray
Dutch Boy
Nearly identical
Crestline
Dunn-Edwards
Very similar
Hippopotamus Gray
Kilz
Very similar
Metal .03
Colorhouse
Very similar
Light Blue
Farrow & Ball
Very similar
Seeing a close call? Order a peel-and-stick sample of Online — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Online
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Online
#B0B5B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8599AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Online
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Online Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Online.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Online — Frequently Asked Questions
What undertone does Online have?
Online by Sherwin-Williams has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Online in your own space before committing.
What colors match Online from other brands?
The closest cross-brand equivalents to Online are Marina Gray by Benjamin Moore (a near-identical match), Polished Silver by Valspar (a near-identical match), Stargazer by PPG (a near-identical match) — the best options for getting Online's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Online?
Online has a Light Reflectance Value (LRV) of 45.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Online
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Online's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.