Online 7072 is a gray paint color from Sherwin-Williams. It has a hex value of #B0B5B5, estimated LRV 46 and a neutral undertone. Its closest cross-brand match is Marina Gray from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #B0B5B5 · 7072
Online
46%Estimated LRV
NeutralUndertone
More about Online
Online is a clean, true mid-gray at LRV 46 — a balanced, no-nonsense gray with a soft warm-green steadiness that keeps it from reading cold. It's a versatile choice for a modern gray that gives a room gentle definition and pairs easily with most finishes.
It holds its neutral character fairly well across lighting. It pairs with white trim and warm or cool accents. Benjamin Moore Marina Gray is its near-identical cross-brand match, with Behr Lunar Surface close behind.
Online Technical Profile
HEX Code#B0B5B5
RGB176, 181, 181
Estimated LRV45.6
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Online
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Marina Gray
Benjamin Moore
#AEB4B4
Close digital match
Polished Silver
Valspar
#B4B8B7
Close digital match
Stargazer
PPG
#AFB4B6
Close digital match
Marseilles
Vista Paint
#B6BAB9
Close digital match
Silverstone
Behr
#B1B3B3
Close digital match
Marseilles
Hirshfield's
#B7BBBB
Close digital match
Zippered Gray
Dutch Boy
#ADB2B5
Close digital match
Crestline
Dunn-Edwards
#B4BCBF
Similar digital color
Hippopotamus Gray
Kilz
#B2B3B5
Similar digital color
Metal .03
Colorhouse
#B5B8B1
Similar digital color
Light Blue
Farrow & Ball
#B8BCB5
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Online — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Online
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Online
#B0B5B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8599AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Online
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Online Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Online.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Online — Frequently Asked Questions
What undertone does Online have?
Online by Sherwin-Williams has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Online from other brands?
The closest cross-brand equivalents to Online are Marina Gray by Benjamin Moore (a close digital match), Polished Silver by Valspar (a close digital match), Stargazer by PPG (a close digital match) — the best options for getting Online's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Online?
Online has a estimated lightness value of 45.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Online
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Online's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.