Rita's Rouge 9003 is a red paint color from Sherwin-Williams. It has a hex value of #BA7176, LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Art House Pink from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #BA7176 · 9003
Rita's Rouge
24%LRV Value
Warm (Golden)Undertone
Rita's Rouge Technical Profile
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Rita's Rouge in Every Brand
The closest equivalent to Rita's Rouge in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsRita's Rouge
Nearly identical
BehrArt House Pink
Art House Pink
Behr
Nearly identical
Cranberry
PPG
Nearly identical
Mauve Medley
Vista Paint
Nearly identical
Brazilian Blush
Valspar
Nearly identical
Burgundy Rose
Benjamin Moore
Very similar
Hollyhock Bloom
Dunn-Edwards
Very similar
Fresh Day
Hirshfield's
Very similar
Watermelon Crush
Kilz
Very similar
Garden Pink
Dutch Boy
Very similar
Antique Pink
RAL
Visible difference
Red Earth
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Rita's Rouge — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rita's Rouge
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rita's Rouge
#BA7176
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AE9684
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rita's Rouge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rita's Rouge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Rita's Rouge.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rita's Rouge — Frequently Asked Questions
What undertone does Rita's Rouge have?
Rita's Rouge by Sherwin-Williams has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rita's Rouge in your own space before committing.
What colors match Rita's Rouge from other brands?
The closest cross-brand equivalents to Rita's Rouge are Art House Pink by Behr (a near-identical match), Cranberry by PPG (a near-identical match), Mauve Medley by Vista Paint (a near-identical match) — the best options for getting Rita's Rouge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rita's Rouge?
Rita's Rouge has a Light Reflectance Value (LRV) of 23.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rita's Rouge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rita's Rouge's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.