Rita's Rouge by Sherwin-Williams paint color
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Ref. #BA7176 · 9003

Rita's Rouge

24%LRV Value
Warm (Golden)Undertone
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Home/Sherwin-Williams/Rita's Rouge

Rita's Rouge Technical Profile

What color is Rita's Rouge? It's a deep warm red with the hex code #BA7176. Colors similar to Rita's Rouge include Behr Art House Pink, PPG Cranberry, Vista Paint Mauve Medley. Rita's Rouge has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 24, Rita's Rouge creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#BA7176
RGB186, 113, 118
LRV23.6
UndertoneWarm (Golden)
Color Familyred
BrandSherwin-Williams
Generate PaletteCompareBuy at Sherwin-Williams

Colors Similar to Rita's Rouge

Closest digital match based on color values. Always verify with physical samples.

Art House Pink

Behr

Nearly identical

Cranberry

PPG

Nearly identical

Mauve Medley

Vista Paint

Nearly identical

Brazilian Blush

Valspar

Nearly identical

Burgundy Rose

Benjamin Moore

Very similar

Fresh Day

Hirshfield's

Very similar

Terra Rosa

Dunn-Edwards

Very similar

Frost White Prl over Scarlet Letter

MPC

Very similar
Recommended Pairings

Colors That Work With Rita's Rouge

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Rita's Rouge

#BA7176

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#AE9684

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Rita's Rouge

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Cranberry

Complement

Polished Aqua

Rita's Rouge Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Winter Walk

Trim

UltraWhite

Accent

This Color

Pop

Coral Bells

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Silver Peony

Trim

UltraWhite

Accent

This Color

Pop

Stay in Lime

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spatial White

Trim

UltraWhite

Accent

This Color

Pop

Aquarium

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to Rita's Rouge.

Coral Clay

Sherwin-Williams · 9005

#BF796E

Salon Rose

Sherwin-Williams · 61

#AB7878

Rojo Dust

Sherwin-Williams · 9006

#B57466

Coral Rose

Sherwin-Williams · 9004

#C37F7A

Carley's Rose

Sherwin-Williams · 9002

#A87376

Reddish

Sherwin-Williams · 6319

#B56966

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Charming Cherry

Dunn-Edwards · DE5074

#FF90A2

Illuminated

Behr · RD-W4

#FBE5E2

Red My Mind

Behr · MQ1-10

#984343

Pink Flambe

PPG · 1186-4

#E68E96

Empower

Vista Paint · C-1094

#AF4642

Mannequin

Dunn-Edwards · DE6043

#EEDFDD

Rita's Rouge — Frequently Asked Questions

What undertone does Rita's Rouge have?
Rita's Rouge by Sherwin-Williams has a warm (golden) undertone and belongs to the red color family.
What colors match Rita's Rouge from other brands?
The closest matches are Art House Pink by Behr (#BF6E72), Cranberry by PPG (#C27277), Mauve Medley by Vista Paint (#B47477). Always verify with physical samples.
What is the LRV of Rita's Rouge?
Rita's Rouge has an LRV of 23.6, where 0 is pure black and 100 is pure white.

Explore More with Rita's Rouge

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Rita's Rouge's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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