Positive Red by Sherwin-Williams paint color
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Ref. #AD2C34 · 6871

Positive Red

11%LRV Value
Warm (Golden)Undertone
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Home/Sherwin-Williams/Positive Red

Positive Red Technical Profile

What color is Positive Red? It's a dark warm red with the hex code #AD2C34. Colors similar to Positive Red include Hirshfield's Unmatched Beauty, Vista Paint Unmatched Beauty, Valspar Très Bien. Positive Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 11, Positive Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#AD2C34
RGB173, 44, 52
LRV10.9
UndertoneWarm (Golden)
Color Familyred
BrandSherwin-Williams
Generate PaletteCompareBuy at Sherwin-Williams

Colors Similar to Positive Red

Closest digital match based on color values. Always verify with physical samples.

Unmatched Beauty

Hirshfield's

Nearly identical

Unmatched Beauty

Vista Paint

Nearly identical

Très Bien

Valspar

Nearly identical

Red Ink

Dunn-Edwards

Nearly identical

Exotic Red

Benjamin Moore

Nearly identical

Indiscreet

Behr

Nearly identical

Bang

Kilz

Nearly identical

Red Gumball

PPG

Very similar
Recommended Pairings

Colors That Work With Positive Red

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Positive Red

#AD2C34

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#B1815B

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Positive Red

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Positive Red

Complement

Precious Stone

Positive Red Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Grey Heron

Trim

UltraWhite

Accent

Burnished Brandy

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Silver Peony

Trim

UltraWhite

Accent

Grape Harvest

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Dreamy White

Trim

UltraWhite

Accent

Argyle

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to Positive Red.

Heartthrob

Sherwin-Williams · 6866

#A82E33

Show Stopper

Sherwin-Williams · 7588

#A42E37

Tanager

Sherwin-Williams · 6601

#A43834

Radish

Sherwin-Williams · 6861

#A42E41

Real Red

Sherwin-Williams · 6868

#BF2D32

Rave Red

Sherwin-Williams · 6608

#A13B34

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Deep Rose

Valspar · 2001-3A

#AC595A

Vibrant Blush

Benjamin Moore · 2081-30

#BF5B68

Mexicali Rose

PPG · 18-06

#C49B9E

Briquette

PPG · 1188-6

#E15F65

Winthrop Peach

Behr · 230C-1

#FDE4DF

Antique Red

Behr · S-H-190

#8D232D

Positive Red — Frequently Asked Questions

What undertone does Positive Red have?
Positive Red by Sherwin-Williams has a warm (golden) undertone and belongs to the red color family.
What colors match Positive Red from other brands?
The closest matches are Unmatched Beauty by Hirshfield's (#B12D35), Unmatched Beauty by Vista Paint (#B02D33), Très Bien by Valspar (#A82E33). Always verify with physical samples.
What is the LRV of Positive Red?
Positive Red has an LRV of 10.9, where 0 is pure black and 100 is pure white.

Explore More with Positive Red

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Positive Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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