Positive Red 6871 is a red paint color from Sherwin-Williams. It has a hex value of #AD2C34, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Unmatched Beauty from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #AD2C34 · 6871
Positive Red
11%LRV Value
Warm (Golden)Undertone
Positive Red Technical Profile
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Positive Red in Every Brand
The closest equivalent to Positive Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsPositive Red
Nearly identical
Hirshfield'sUnmatched Beauty
Unmatched Beauty
Hirshfield's
Nearly identical
Unmatched Beauty
Vista Paint
Nearly identical
Sugared Maple
Dutch Boy
Nearly identical
Très Bien
Valspar
Nearly identical
Red Ink
Dunn-Edwards
Nearly identical
Crimson Red
PPG
Nearly identical
Exotic Red
Benjamin Moore
Nearly identical
Indiscreet
Behr
Nearly identical
Bang
Kilz
Nearly identical
Orient Red
RAL
Very similar
Create .04
Colorhouse
Very similar
Incarnadine
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Positive Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Positive Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Positive Red
#AD2C34
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B1815B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Positive Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Positive Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Positive Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Positive Red — Frequently Asked Questions
What undertone does Positive Red have?
Positive Red by Sherwin-Williams has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Positive Red in your own space before committing.
What colors match Positive Red from other brands?
The closest cross-brand equivalents to Positive Red are Unmatched Beauty by Hirshfield's (a near-identical match), Unmatched Beauty by Vista Paint (a near-identical match), Sugared Maple by Dutch Boy (a near-identical match) — the best options for getting Positive Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Positive Red?
Positive Red has a Light Reflectance Value (LRV) of 10.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Positive Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Positive Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.