Allure PPU2-3 is a red paint color from Behr. It has a hex value of #8C413D, estimated LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Deep Crimson from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Behr · #8C413D · PPU2-3
Allure
10%Estimated LRV
Warm (Golden)Undertone
Allure Technical Profile
HEX Code#8C413D
RGB140, 65, 61
Estimated LRV9.7
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Allure
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Deep Crimson
Dunn-Edwards
#8F423D
Close digital match
Parlor Rose
Hirshfield's
#893E39
Close digital match
Parlor Rose
Vista Paint
#873F39
Close digital match
Brick Dust
PPG
#86423E
Close digital match
Hot Apple Spice
Benjamin Moore
#8B463F
Close digital match
Bolero
Sherwin-Williams
#903934
Similar digital color
Raw Clay
Kilz
#843D34
Similar digital color
Fabulous Red
Valspar
#973E41
Similar digital color
Regaled Red
Dutch Boy
#903C32
Similar digital color
Eating Room Red
Farrow & Ball
#8F4E4D
Similar digital color
Create .05
Colorhouse
#942A35
Visible digital difference
Copper Brown
RAL
#8E402A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Allure
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Allure
#8C413D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C8160
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Allure
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Allure Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Allure.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Allure — Frequently Asked Questions
What undertone does Allure have?
Allure by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Allure from other brands?
The closest cross-brand equivalents to Allure are Deep Crimson by Dunn-Edwards (a close digital match), Parlor Rose by Hirshfield's (a close digital match), Red Craft by Dunn-Edwards (a close digital match) — the best options for getting Allure's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Allure?
Allure has a estimated lightness value of 9.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Allure
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Allure's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.