Allure works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 10 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.
Ref. #8C413D · PPU2-3
Allure
10%LRV Value
Allure Technical Profile
What color is Behr Allure (PPU2-3)? It's a dark warm red — hex #8C413D, LRV 10. The closest cross-brand equivalent to Allure is Dunn-Edwards Deep Crimson — a near-identical match on the wall, with Hirshfield's Parlor Rose and Dunn-Edwards Red Craft also close. With an LRV of 10, Allure creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Allure
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Allure
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Allure
#8C413D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C8160
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Allure
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Allure Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Allure.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Allure — Frequently Asked Questions
What colors match Allure from other brands?
The closest cross-brand equivalents to Allure are Deep Crimson by Dunn-Edwards (a near-identical match), Parlor Rose by Hirshfield's (a near-identical match), Red Craft by Dunn-Edwards (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Allure's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Allure?
Allure has a Light Reflectance Value (LRV) of 9.7, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Allure
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Allure depends on the room. Here's how to choose.