Jay's New Toy K-704 is a red paint color from Vista Paint. It has a hex value of #A0293D, LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Romeo O Romeo from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #A0293D · K-704
Jay's New Toy
9%LRV Value
Warm (Golden)Undertone
Jay's New Toy Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Jay's New Toy in Every Brand
The closest equivalent to Jay's New Toy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintJay's New Toy
Nearly identical
Hirshfield'sRomeo O Romeo
Romeo O Romeo
Hirshfield's
Nearly identical
Cherry Burst
Benjamin Moore
Nearly identical
Radish
Sherwin-Williams
Nearly identical
Santa Rosa Red
Dutch Boy
Nearly identical
Farmhouse Red
Behr
Very similar
Vintage Red
Dunn-Edwards
Very similar
Con Brio
Valspar
Very similar
Create .05
Colorhouse
Very similar
Red Violet
RAL
Very similar
Radiant Raspberry
Kilz
Very similar
Red Delicious
PPG
Very similar
Incarnadine
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Jay's New Toy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Jay's New Toy
#A0293D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AB6F51
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Jay's New Toy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Jay's New Toy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Jay's New Toy.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Jay's New Toy — Frequently Asked Questions
What undertone does Jay's New Toy have?
Jay's New Toy by Vista Paint has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Jay's New Toy in your own space before committing.
What colors match Jay's New Toy from other brands?
The closest cross-brand equivalents to Jay's New Toy are Romeo O Romeo by Hirshfield's (a near-identical match), Cherry Burst by Benjamin Moore (a near-identical match), Velvet Cake by Hirshfield's (a near-identical match) — the best options for getting Jay's New Toy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Jay's New Toy?
Jay's New Toy has a Light Reflectance Value (LRV) of 9.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Jay's New Toy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Jay's New Toy's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.