Etiquette S120-2 is a purple paint color from Behr. It has a hex value of #E7D3ED, LRV 66 and a warm (pink) undertone. Its closest cross-brand match is Lavender Princess from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #E7D3ED · S120-2
Etiquette
66%LRV Value
Warm (Pink)Undertone
Etiquette Technical Profile
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Etiquette in Every Brand
The closest equivalent to Etiquette in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrEtiquette
Nearly identical
Dunn-EdwardsLavender Princess
Lavender Princess
Dunn-Edwards
Nearly identical
Little Touch
Hirshfield's
Nearly identical
Little Touch
Vista Paint
Nearly identical
Simply Lavender
Valspar
Very similar
Syrian Violet
PPG
Very similar
Classic Rose
Kilz
Very similar
Pale Iris
Benjamin Moore
Very similar
Sleepy Purple
Dutch Boy
Very similar
Euphoric Lilac
Sherwin-Williams
Very similar
Sprout .07
Colorhouse
Very similar
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Etiquette
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Etiquette
#E7D3ED
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B37FA5
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Etiquette
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Etiquette Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Etiquette.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Etiquette — Frequently Asked Questions
What undertone does Etiquette have?
Etiquette by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Etiquette in your own space before committing.
What colors match Etiquette from other brands?
The closest cross-brand equivalents to Etiquette are Lavender Princess by Dunn-Edwards (a near-identical match), First Lilac by Dunn-Edwards (a near-identical match), Little Touch by Hirshfield's (a near-identical match) — the best options for getting Etiquette's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Etiquette?
Etiquette has a Light Reflectance Value (LRV) of 66.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Etiquette
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Etiquette's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.