Iced Mauve 680E-2 is a purple paint color from Behr. It has a hex value of #ECDFF7, LRV 74 and a warm (pink) undertone. Its closest cross-brand match is Pouty Purple from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #ECDFF7 · 680E-2
Iced Mauve
74%LRV Value
Warm (Pink)Undertone
Iced Mauve Technical Profile
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Iced Mauve in Every Brand
The closest equivalent to Iced Mauve in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrIced Mauve
Nearly identical
Dunn-EdwardsPouty Purple
Pouty Purple
Dunn-Edwards
Nearly identical
Sprout .07
Colorhouse
Very similar
Sofia
Kilz
Very similar
Violetville
Vista Paint
Very similar
Fairytale
Hirshfield's
Very similar
Simply Lavender
Valspar
Very similar
Lily Lavender
Benjamin Moore
Very similar
Amethyst Ice
PPG
Very similar
Divine Lilac
Dutch Boy
Very similar
Spangle
Sherwin-Williams
Visible difference
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Iced Mauve
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Iced Mauve
#ECDFF7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BE74BB
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Iced Mauve
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Iced Mauve Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Iced Mauve.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Iced Mauve — Frequently Asked Questions
What undertone does Iced Mauve have?
Iced Mauve by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Iced Mauve in your own space before committing.
What colors match Iced Mauve from other brands?
The closest cross-brand equivalents to Iced Mauve are Pouty Purple by Dunn-Edwards (a near-identical match), Sprout .07 by Colorhouse (a very close match), First Lilac by Dunn-Edwards (a very close match) — the best options for getting Iced Mauve's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Iced Mauve?
Iced Mauve has a Light Reflectance Value (LRV) of 74.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Iced Mauve
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Iced Mauve's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.