Plum Raisin 120F-7 is a pink paint color from Behr. It has a hex value of #4F2F3D, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Merlot from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Behr · #4F2F3D · 120F-7
Plum Raisin
8%Estimated LRV
Warm (Pink)Undertone
Plum Raisin Technical Profile
HEX Code#4F2F3D
RGB79, 47, 61
Estimated LRV8.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum Raisin
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Merlot
Sherwin-Williams
#51323B
Similar digital color
Plumbago
Vista Paint
#593843
Similar digital color
Jester
Benjamin Moore
#5B3747
Similar digital color
Concord Grape
Hirshfield's
#523A46
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Valspar
#5D3A4B
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Mulberry
Dunn-Edwards
#593C50
Similar digital color
Brinjal
Farrow & Ball
#5D3B42
Visible digital difference
Bookmarker
Kilz
#563135
Visible digital difference
Love Potion
PPG
#603E53
Visible digital difference
Antiqued Fuchsia
Dutch Boy
#613650
Visible digital difference
Purple Violet
RAL
#4A192C
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum Raisin
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Raisin
#4F2F3D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6A4947
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Raisin
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Raisin Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Raisin.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Plum Raisin — Frequently Asked Questions
What undertone does Plum Raisin have?
Plum Raisin by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum Raisin from other brands?
The closest cross-brand equivalents to Plum Raisin are Merlot by Sherwin-Williams (a very close match), Blackberry by Sherwin-Williams (a very close match), Plumbago by Vista Paint (a very close match) — the best options for getting Plum Raisin's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Raisin?
Plum Raisin has a estimated lightness value of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Raisin
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Raisin's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.