Plum Raisin 120F-7 is a pink paint color from Behr. It has a hex value of #4F2F3D, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Merlot from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Ref. #4F2F3D · 120F-7
Plum Raisin
8%LRV Value
Warm (Pink)Undertone
Plum Raisin Technical Profile
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Plum Raisin in Every Brand
The closest equivalent to Plum Raisin in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Raisin
Very similar
Sherwin-WilliamsMerlot
Merlot
Sherwin-Williams
Very similar
Plumbago
Vista Paint
Very similar
Jester
Benjamin Moore
Very similar
Concord Grape
Hirshfield's
Very similar
Poetic Purple
Valspar
Very similar
Mulberry
Dunn-Edwards
Very similar
Brinjal
Farrow & Ball
Visible difference
Bookmarker
Kilz
Visible difference
Love Potion
PPG
Visible difference
Antiqued Fuchsia
Dutch Boy
Visible difference
Purple Violet
RAL
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Raisin
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Raisin
#4F2F3D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6A4947
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Raisin
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Raisin Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Raisin.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Plum Raisin — Frequently Asked Questions
What undertone does Plum Raisin have?
Plum Raisin by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Raisin in your own space before committing.
What colors match Plum Raisin from other brands?
The closest cross-brand equivalents to Plum Raisin are Merlot by Sherwin-Williams (a very close match), Blackberry by Sherwin-Williams (a very close match), Plumbago by Vista Paint (a very close match) — the best options for getting Plum Raisin's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Raisin?
Plum Raisin has a Light Reflectance Value (LRV) of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Raisin
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Raisin's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.