Plum Rich MQ5-35 is a neutral paint color from Behr. It has a hex value of #644761, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Pansy Petal from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #644761 · MQ5-35
Plum Rich
8%LRV Value
Warm (Pink)Undertone
Plum Rich Technical Profile
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Plum Rich in Every Brand
The closest equivalent to Plum Rich in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Rich
Nearly identical
PPGPansy Petal
Pansy Petal
PPG
Nearly identical
Taro
Benjamin Moore
Very similar
Crowd Pleaser
Hirshfield's
Very similar
Crowd Pleaser
Vista Paint
Very similar
Create .06
Colorhouse
Very similar
Succulent
Kilz
Very similar
Mature Grape
Sherwin-Williams
Very similar
Parisian Plum
Dunn-Edwards
Very similar
Plum Good
Valspar
Very similar
Red Lilac
RAL
Very similar
Antiqued Fuchsia
Dutch Boy
Visible difference
Brinjal
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Rich
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Rich
#644761
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85596A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Rich
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Rich Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Rich.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Plum Rich — Frequently Asked Questions
What undertone does Plum Rich have?
Plum Rich by Behr has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Rich in your own space before committing.
What colors match Plum Rich from other brands?
The closest cross-brand equivalents to Plum Rich are Pansy Petal by PPG (a near-identical match), Taro by Benjamin Moore (a very close match), Royal Plum by PPG (a very close match) — the best options for getting Plum Rich's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Rich?
Plum Rich has a Light Reflectance Value (LRV) of 8.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Rich
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Rich's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.