Plum Rich MQ5-35 is a neutral paint color from Behr. It has a hex value of #644761, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Pansy Petal from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #644761 · MQ5-35
Plum Rich
8%Estimated LRV
Warm (Pink)Undertone
Plum Rich Technical Profile
HEX Code#644761
RGB100, 71, 97
Estimated LRV8.1
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyneutral
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum Rich
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Pansy Petal
PPG
#5F4561
Close digital match
Taro
Benjamin Moore
#5C445E
Similar digital color
Crowd Pleaser
Hirshfield's
#5B4459
Similar digital color
Crowd Pleaser
Vista Paint
#5A4257
Similar digital color
Create .06
Colorhouse
#5E3D5A
Similar digital color
Succulent
Kilz
#6A486C
Similar digital color
Mature Grape
Sherwin-Williams
#5F3F54
Similar digital color
Parisian Plum
Dunn-Edwards
#6E5370
Similar digital color
Plum Good
Valspar
#54415B
Similar digital color
Red Lilac
RAL
#6D3F5B
Similar digital color
Antiqued Fuchsia
Dutch Boy
#613650
Visible digital difference
Brinjal
Farrow & Ball
#5D3B42
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum Rich
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Rich
#644761
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85596A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Rich
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Rich Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Rich.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Plum Rich — Frequently Asked Questions
What undertone does Plum Rich have?
Plum Rich by Behr has a warm (pink) undertone and sits in the neutral color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum Rich from other brands?
The closest cross-brand equivalents to Plum Rich are Pansy Petal by PPG (a close digital match), Taro by Benjamin Moore (a very close match), Royal Plum by PPG (a very close match) — the best options for getting Plum Rich's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Rich?
Plum Rich has a estimated lightness value of 8.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Rich
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Rich's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.