Red Velvet

Technical Profile

What color is Red Velvet? It's a deep warm red with the hex code #91353E. Colors similar to Red Velvet include Valspar Radiant Red, Valspar Quite Red, Kilz Radiant Raspberry. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Red Velvet has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Red Velvet (#91353E) by Behr is a deep red paint color with a balanced saturation that feels natural and approachable. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. At an LRV of 29 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep reds like this excel in formal dining rooms, home libraries, and entryway accents where richness sets the tone. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Red Velvet pairs beautifully with teal tones for bold complementary contrast, or with neighboring orange and magenta hues for a harmonious, flowing palette. Its warm (golden) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Behr is unavailable in your area, close cross-brand alternatives exist from Valspar, Kilz, Hirshfield's and others. In terms of mood and atmosphere, Red Velvet delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for traditional, Mediterranean, and eclectic décor styles. As part of the Behr palette, Red Velvet benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Red Velvet can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Red Velvet (UL100-6) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.