Red Velvet UL100-6 is a red paint color from Behr. It has a hex value of #91353E, LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Red Delicious from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #91353E · UL100-6
Red Velvet
9%LRV Value
Warm (Golden)Undertone
Red Velvet Technical Profile
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Red Velvet in Every Brand
The closest equivalent to Red Velvet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRed Velvet
Nearly identical
PPGRed Delicious
Red Delicious
PPG
Nearly identical
Radiant Red
Valspar
Nearly identical
Radiant Raspberry
Kilz
Nearly identical
Wild Rose
Hirshfield's
Nearly identical
Rosebud Red
Dutch Boy
Nearly identical
Pomegranate
Benjamin Moore
Nearly identical
Romp
Vista Paint
Nearly identical
Royal Red Flush
Dunn-Edwards
Very similar
Create .05
Colorhouse
Very similar
Red Bay
Sherwin-Williams
Very similar
Red Violet
RAL
Very similar
Incarnadine
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Red Velvet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Red Velvet
#91353E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F765A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Red Velvet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Red Velvet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Red Velvet.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Red Velvet — Frequently Asked Questions
What undertone does Red Velvet have?
Red Velvet by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Red Velvet in your own space before committing.
What colors match Red Velvet from other brands?
The closest cross-brand equivalents to Red Velvet are Red Delicious by PPG (a near-identical match), Radiant Red by Valspar (a near-identical match), Quite Red by Valspar (a near-identical match) — the best options for getting Red Velvet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Red Velvet?
Red Velvet has a Light Reflectance Value (LRV) of 8.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Red Velvet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Red Velvet's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.