Ref. #91353E · UL100-6
Red Velvet
9%LRV Value
Warm (Golden)Undertone
Red Velvet Technical Profile
What color is Red Velvet? It's a dark warm red with the hex code #91353E. Colors similar to Red Velvet include Valspar Radiant Red, Valspar Quite Red, Kilz Radiant Raspberry. Red Velvet has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 9, Red Velvet creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Red Velvet
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Red Velvet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Red Velvet
#91353E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F765A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Red Velvet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Red Velvet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Red Velvet.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Red Velvet — Frequently Asked Questions
What undertone does Red Velvet have?
Red Velvet by Behr has a warm (golden) undertone and belongs to the red color family.
What colors match Red Velvet from other brands?
The closest matches are Radiant Red by Valspar (#8F3841), Quite Red by Valspar (#94353C), Radiant Raspberry by Kilz (#953842). Always verify with physical samples.
What is the LRV of Red Velvet?
Red Velvet has an LRV of 8.9, where 0 is pure black and 100 is pure white.
Explore More with Red Velvet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Red Velvet's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.