Red Velvet UL100-6 is a red paint color from Behr. It has a hex value of #91353E, estimated LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Red Delicious from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #91353E · UL100-6
Red Velvet
9%Estimated LRV
Warm (Golden)Undertone
Red Velvet Technical Profile
HEX Code#91353E
RGB145, 53, 62
Estimated LRV8.9
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Red Velvet
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Red Delicious
PPG
#91353D
Close digital match
Radiant Red
Valspar
#8F3841
Close digital match
Radiant Raspberry
Kilz
#953842
Close digital match
Wild Rose
Hirshfield's
#90343A
Close digital match
Rosebud Red
Dutch Boy
#94303A
Close digital match
Pomegranate
Benjamin Moore
#8C393F
Close digital match
Romp
Vista Paint
#953943
Close digital match
Royal Red Flush
Dunn-Edwards
#8E3C3F
Similar digital color
Create .05
Colorhouse
#942A35
Similar digital color
Red Bay
Sherwin-Williams
#8E3738
Similar digital color
Red Violet
RAL
#922B3E
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Red Velvet
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Red Velvet
#91353E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F765A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Red Velvet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Red Velvet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Red Velvet.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Red Velvet — Frequently Asked Questions
What undertone does Red Velvet have?
Red Velvet by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Red Velvet from other brands?
The closest cross-brand equivalents to Red Velvet are Red Delicious by PPG (a close digital match), Radiant Red by Valspar (a close digital match), Quite Red by Valspar (a close digital match) — the best options for getting Red Velvet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Red Velvet?
Red Velvet has a estimated lightness value of 8.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Red Velvet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Red Velvet's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.