Cochineal Red CW-330 is a red paint color from Benjamin Moore. It has a hex value of #9F4032, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Chinese Red from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #9F4032 · CW-330
Cochineal Red
11%LRV Value
Warm (Golden)Undertone
Cochineal Red Technical Profile
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Cochineal Red in Every Brand
The closest equivalent to Cochineal Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreCochineal Red
Nearly identical
Sherwin-WilliamsChinese Red
Chinese Red
Sherwin-Williams
Nearly identical
Colorful Leaves
Behr
Nearly identical
Fahrenheit
Kilz
Nearly identical
Leaf Rust
Vista Paint
Nearly identical
Dark Marmalade
Hirshfield's
Very similar
Red Revival
Dunn-Edwards
Very similar
Rum Raisin
PPG
Very similar
Arizona Sun
Dutch Boy
Very similar
Copper Brown
RAL
Very similar
Create .04
Colorhouse
Visible difference
Russet Red
Valspar
Visible difference
Bamboozle
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Cochineal Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cochineal Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cochineal Red
#9F4032
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A98C5B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cochineal Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cochineal Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Cochineal Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cochineal Red — Frequently Asked Questions
What undertone does Cochineal Red have?
Cochineal Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cochineal Red in your own space before committing.
What colors match Cochineal Red from other brands?
The closest cross-brand equivalents to Cochineal Red are Chinese Red by Sherwin-Williams (a near-identical match), Colorful Leaves by Behr (a near-identical match), Fahrenheit by Kilz (a near-identical match) — the best options for getting Cochineal Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cochineal Red?
Cochineal Red has a Light Reflectance Value (LRV) of 11.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cochineal Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cochineal Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.