Merlot Red 2006-10 is a red paint color from Benjamin Moore. It has a hex value of #9E3E2E, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Fahrenheit from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #9E3E2E · 2006-10
Merlot Red
11%LRV Value
Warm (Golden)Undertone
Merlot Red Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Merlot Red in Every Brand
The closest equivalent to Merlot Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMerlot Red
Nearly identical
KilzFahrenheit
Fahrenheit
Kilz
Nearly identical
Chinese Red
Sherwin-Williams
Nearly identical
Leaf Rust
Vista Paint
Nearly identical
Colorful Leaves
Behr
Very similar
Cottage Red
Dutch Boy
Very similar
Dark Marmalade
Hirshfield's
Very similar
Red Revival
Dunn-Edwards
Very similar
Rum Raisin
PPG
Very similar
Copper Brown
RAL
Very similar
Create .04
Colorhouse
Visible difference
Russet Red
Valspar
Visible difference
Bamboozle
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Merlot Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Merlot Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Merlot Red
#9E3E2E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA8B56
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Merlot Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Merlot Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Merlot Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Merlot Red — Frequently Asked Questions
What undertone does Merlot Red have?
Merlot Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Merlot Red in your own space before committing.
What colors match Merlot Red from other brands?
The closest cross-brand equivalents to Merlot Red are Fahrenheit by Kilz (a near-identical match), Chinese Red by Sherwin-Williams (a near-identical match), Leaf Rust by Vista Paint (a near-identical match) — the best options for getting Merlot Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Merlot Red?
Merlot Red has a Light Reflectance Value (LRV) of 10.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Merlot Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Merlot Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.