Kiwi 544 is a green paint color from Benjamin Moore. It has a hex value of #96AE6E, LRV 38 and a cool (green) undertone. Its closest cross-brand match is French Parsley from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #96AE6E · 544
Kiwi
38%LRV Value
Cool (Green)Undertone
Kiwi Technical Profile
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Kiwi in Every Brand
The closest equivalent to Kiwi in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreKiwi
Nearly identical
BehrFrench Parsley
French Parsley
Behr
Nearly identical
Mardi Gras Green
Valspar
Nearly identical
Kale
Dunn-Edwards
Nearly identical
Luscious Lime
PPG
Very similar
Urban Zen
Dutch Boy
Very similar
Mesclun Green
Sherwin-Williams
Very similar
Pale Green
RAL
Very similar
Green Apple Peels
Vista Paint
Very similar
Perennial Garden
Hirshfield's
Very similar
Vitality
Kilz
Very similar
Yeabridge Green
Farrow & Ball
Visible difference
Thrive .05
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Kiwi — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Kiwi
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Kiwi
#96AE6E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8AAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Kiwi
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Kiwi Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Kiwi.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Kiwi — Frequently Asked Questions
What undertone does Kiwi have?
Kiwi by Benjamin Moore has a cool (green) undertone and sits in the green color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Kiwi in your own space before committing.
What colors match Kiwi from other brands?
The closest cross-brand equivalents to Kiwi are French Parsley by Behr (a near-identical match), Mardi Gras Green by Valspar (a near-identical match), Kale by Dunn-Edwards (a near-identical match) — the best options for getting Kiwi's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Kiwi?
Kiwi has a Light Reflectance Value (LRV) of 37.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Kiwi
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Kiwi's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.