Once Upon a Time 574 is a green paint color from Benjamin Moore. It has a hex value of #299051, LRV 21 and a cool (green) undertone. Its closest cross-brand match is Shamrock Field from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #299051 · 574
Once Upon a Time
21%LRV Value
Cool (Green)Undertone
Once Upon a Time Technical Profile
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Once Upon a Time in Every Brand
The closest equivalent to Once Upon a Time in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreOnce Upon a Time
Nearly identical
Dunn-EdwardsShamrock Field
Shamrock Field
Dunn-Edwards
Nearly identical
Croquet Green
Dutch Boy
Nearly identical
Mermaid Harbor
Behr
Very similar
Luscious Green
Valspar
Very similar
Center Field
Vista Paint
Very similar
Green Gloss
PPG
Very similar
Envy
Sherwin-Williams
Very similar
Pure Green
RAL
Very similar
Magical Hummingbird
Kilz
Very similar
Thrive .06
Colorhouse
Visible difference
Tropical Tale
Hirshfield's
Visible difference
Seeing a close call? Order a peel-and-stick sample of Once Upon a Time — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Once Upon a Time
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Once Upon a Time
#299051
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#4F9D95
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Once Upon a Time
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Once Upon a Time Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Once Upon a Time.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Once Upon a Time — Frequently Asked Questions
What undertone does Once Upon a Time have?
Once Upon a Time by Benjamin Moore has a cool (green) undertone and sits in the green color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Once Upon a Time in your own space before committing.
What colors match Once Upon a Time from other brands?
The closest cross-brand equivalents to Once Upon a Time are Shamrock Field by Dunn-Edwards (a near-identical match), Croquet Green by Dutch Boy (a near-identical match), Kelly Luster by Dutch Boy (a near-identical match) — the best options for getting Once Upon a Time's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Once Upon a Time?
Once Upon a Time has a Light Reflectance Value (LRV) of 21.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Once Upon a Time
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Once Upon a Time's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.