Reid Brown CW-260 is a red paint color from Benjamin Moore. It has a hex value of #70463A, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Evolution from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #70463A · CW-260
Reid Brown
8%LRV Value
Warm (Golden)Undertone
Reid Brown Technical Profile
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Reid Brown in Every Brand
The closest equivalent to Reid Brown in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreReid Brown
Nearly identical
Hirshfield'sEvolution
Evolution
Hirshfield's
Nearly identical
Aurora Brown
Sherwin-Williams
Nearly identical
Deep Cherrywood
Behr
Nearly identical
Buckeye Nut
Dutch Boy
Nearly identical
Bird House Brown
PPG
Very similar
Wendy Way
Vista Paint
Very similar
Sunken Ship
Dunn-Edwards
Very similar
Double Chocolate
Valspar
Very similar
Signal Brown
RAL
Very similar
Etruscan Red
Farrow & Ball
Very similar
Ancient Spice
Kilz
Very similar
Seeing a close call? Order a peel-and-stick sample of Reid Brown — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Reid Brown
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Reid Brown
#70463A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#857858
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Reid Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Reid Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Reid Brown.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Reid Brown — Frequently Asked Questions
What undertone does Reid Brown have?
Reid Brown by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Reid Brown in your own space before committing.
What colors match Reid Brown from other brands?
The closest cross-brand equivalents to Reid Brown are Evolution by Hirshfield's (a near-identical match), Aurora Brown by Sherwin-Williams (a near-identical match), Rugged Brown by Sherwin-Williams (a near-identical match) — the best options for getting Reid Brown's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Reid Brown?
Reid Brown has a Light Reflectance Value (LRV) of 8.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Reid Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Reid Brown's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.