Strawberry Shortcake 2000-40 is a red paint color from Benjamin Moore. It has a hex value of #F68095, LRV 37 and a warm (golden) undertone. Its closest cross-brand match is Guava Jelly from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #F68095 · 2000-40
Strawberry Shortcake
37%LRV Value
Warm (Golden)Undertone
Strawberry Shortcake Technical Profile
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Strawberry Shortcake in Every Brand
The closest equivalent to Strawberry Shortcake in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreStrawberry Shortcake
Nearly identical
BehrGuava Jelly
Guava Jelly
Behr
Nearly identical
Posy Petal
Dunn-Edwards
Nearly identical
Dollie
Vista Paint
Very similar
So Charming
Valspar
Very similar
Light Pink
RAL
Very similar
Cabana Coral
PPG
Very similar
Dimple
Hirshfield's
Very similar
Cheery
Sherwin-Williams
Very similar
Berrylicious
Dutch Boy
Visible difference
Ruffle Pink Dress
Kilz
Visible difference
Petal .03
Colorhouse
Visible difference
Shallot
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Strawberry Shortcake — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Strawberry Shortcake
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Strawberry Shortcake
#F68095
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#CE8664
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Strawberry Shortcake
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Strawberry Shortcake Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Strawberry Shortcake.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Strawberry Shortcake — Frequently Asked Questions
What undertone does Strawberry Shortcake have?
Strawberry Shortcake by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Strawberry Shortcake in your own space before committing.
What colors match Strawberry Shortcake from other brands?
The closest cross-brand equivalents to Strawberry Shortcake are Guava Jelly by Behr (a near-identical match), Posy Petal by Dunn-Edwards (a near-identical match), Fruit Shake by Behr (a very close match) — the best options for getting Strawberry Shortcake's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Strawberry Shortcake?
Strawberry Shortcake has a Light Reflectance Value (LRV) of 37.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Strawberry Shortcake
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Strawberry Shortcake's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.