Strawberry Shortcake 2000-40 is a red paint color from Benjamin Moore. It has a hex value of #F68095, estimated LRV 37 and a warm (golden) undertone. Its closest cross-brand match is Guava Jelly from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #F68095 · 2000-40
Strawberry Shortcake
37%Estimated LRV
Warm (Golden)Undertone
Strawberry Shortcake Technical Profile
HEX Code#F68095
RGB246, 128, 149
Estimated LRV37.2
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Order a peel-and-stick sample of Strawberry ShortcakeBuy at Ace HardwareSamples & supplies on Amazon
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Strawberry Shortcake
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Guava Jelly
Behr
#F78197
Close digital match
Posy Petal
Dunn-Edwards
#F3879C
Close digital match
Dollie
Vista Paint
#EF8B9B
Similar digital color
So Charming
Valspar
#EA7D96
Similar digital color
Light Pink
RAL
#EA899A
Similar digital color
Cabana Coral
PPG
#ED818B
Similar digital color
Dimple
Hirshfield's
#E9808B
Similar digital color
Cheery
Sherwin-Williams
#EB92A3
Similar digital color
Berrylicious
Dutch Boy
#E493A3
Visible digital difference
Ruffle Pink Dress
Kilz
#EF8988
Visible digital difference
Petal .03
Colorhouse
#F1A1A6
Visible digital difference
Shallot
Farrow & Ball
#D5A3BB
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Strawberry Shortcake — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Strawberry Shortcake
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Strawberry Shortcake
#F68095
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#CE8664
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Strawberry Shortcake
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Strawberry Shortcake Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Strawberry Shortcake.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Strawberry Shortcake — Frequently Asked Questions
What undertone does Strawberry Shortcake have?
Strawberry Shortcake by Benjamin Moore has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Strawberry Shortcake from other brands?
The closest cross-brand equivalents to Strawberry Shortcake are Guava Jelly by Behr (a close digital match), Posy Petal by Dunn-Edwards (a close digital match), Fruit Shake by Behr (a very close match) — the best options for getting Strawberry Shortcake's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Strawberry Shortcake?
Strawberry Shortcake has a estimated lightness value of 37.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Strawberry Shortcake
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Strawberry Shortcake's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.