True Pink 2003-40 is a red paint color from Benjamin Moore. It has a hex value of #EE7F8F, estimated LRV 35 and a warm (golden) undertone. Its closest cross-brand match is Dimple from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #EE7F8F · 2003-40
True Pink
35%Estimated LRV
Warm (Golden)Undertone
True Pink Technical Profile
HEX Code#EE7F8F
RGB238, 127, 143
Estimated LRV35.3
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
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Compare alternatives to True Pink
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Dimple
Hirshfield's
#E9808B
Close digital match
Cabana Coral
PPG
#ED818B
Close digital match
Dimple
Vista Paint
#E47F8A
Similar digital color
Guava Jelly
Behr
#F78197
Similar digital color
Posy Petal
Dunn-Edwards
#F3879C
Similar digital color
Light Pink
RAL
#EA899A
Similar digital color
So Charming
Valspar
#EA7D96
Similar digital color
Coming up Roses
Sherwin-Williams
#DD7788
Similar digital color
Watermelon Core
Dutch Boy
#E0717E
Similar digital color
Ruffle Pink Dress
Kilz
#EF8988
Visible digital difference
Petal .03
Colorhouse
#F1A1A6
Visible digital difference
Shallot
Farrow & Ball
#D5A3BB
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of True Pink — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With True Pink
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
True Pink
#EE7F8F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C88B6A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for True Pink
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
True Pink Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to True Pink.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
True Pink — Frequently Asked Questions
What undertone does True Pink have?
True Pink by Benjamin Moore has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match True Pink from other brands?
The closest cross-brand equivalents to True Pink are Dimple by Hirshfield's (a close digital match), Cabana Coral by PPG (a close digital match), Dimple by Vista Paint (a very close match) — the best options for getting True Pink's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of True Pink?
True Pink has a estimated lightness value of 35.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with True Pink
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why True Pink's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.