Jute 1098-5 is a brown paint color from PPG. It has a hex value of #AD9773, LRV 32 and a neutral undertone. Its closest cross-brand match is Burlap from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #AD9773 · 1098-5
Jute
32%LRV Value
NeutralUndertone
Jute Technical Profile
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Jute in Every Brand
The closest equivalent to Jute in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGJute
Nearly identical
Sherwin-WilliamsBurlap
Burlap
Sherwin-Williams
Nearly identical
Gold Season
Hirshfield's
Nearly identical
Tan Hide
Dutch Boy
Nearly identical
Earthenware
Behr
Nearly identical
Gold Season
Vista Paint
Nearly identical
Tyler Taupe
Benjamin Moore
Nearly identical
Pigeonhole
Dunn-Edwards
Very similar
Caramel Gold
Valspar
Very similar
Duster
Farrow & Ball
Very similar
Stone .03
Colorhouse
Very similar
Zucchini Garden
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Jute
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Jute
#AD9773
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Jute
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Jute Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Jute.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Jute — Frequently Asked Questions
What undertone does Jute have?
Jute by PPG has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Jute in your own space before committing.
What colors match Jute from other brands?
The closest cross-brand equivalents to Jute are Burlap by Sherwin-Williams (a near-identical match), Gold Season by Hirshfield's (a near-identical match), Bauhaus Gold by Hirshfield's (a near-identical match) — the best options for getting Jute's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Jute?
Jute has a Light Reflectance Value (LRV) of 32.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Jute
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Jute's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.