Jute 1098-5 is a brown paint color from PPG. It has a hex value of #AD9773, estimated LRV 32 and a neutral undertone. Its closest cross-brand match is Burlap from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
PPG · #AD9773 · 1098-5
Jute
32%Estimated LRV
NeutralUndertone
Jute Technical Profile
HEX Code#AD9773
RGB173, 151, 115
Estimated LRV32.3
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Jute
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Burlap
Sherwin-Williams
#AC9571
Close digital match
Gold Season
Hirshfield's
#B19971
Close digital match
Tan Hide
Dutch Boy
#B29B79
Close digital match
Earthenware
Behr
#A89373
Close digital match
Gold Season
Vista Paint
#B0996F
Close digital match
Tyler Taupe
Benjamin Moore
#B29770
Close digital match
Pigeonhole
Dunn-Edwards
#AD9B7C
Similar digital color
Caramel Gold
Valspar
#B1956D
Similar digital color
Duster
Farrow & Ball
#BA9C69
Similar digital color
Stone .03
Colorhouse
#A89D7E
Similar digital color
Zucchini Garden
Kilz
#B3A477
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Jute
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Jute
#AD9773
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8AD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Jute
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Jute Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Jute.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Jute — Frequently Asked Questions
What undertone does Jute have?
Jute by PPG has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Jute from other brands?
The closest cross-brand equivalents to Jute are Burlap by Sherwin-Williams (a close digital match), Gold Season by Hirshfield's (a close digital match), Bauhaus Gold by Hirshfield's (a close digital match) — the best options for getting Jute's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Jute?
Jute has a estimated lightness value of 32.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Jute
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Jute's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.