Morning Violet 90BB 43/082 is a gray paint color from PPG. It has a hex value of #B0ADBF, LRV 43 and a cool (violet) undertone. Its closest cross-brand match is Lavender Lake from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #B0ADBF · 90BB 43/082
Morning Violet
43%LRV Value
Cool (Violet)Undertone
Morning Violet Technical Profile
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Morning Violet in Every Brand
The closest equivalent to Morning Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMorning Violet
Nearly identical
ValsparLavender Lake
Lavender Lake
Valspar
Nearly identical
Spring Violet
Benjamin Moore
Nearly identical
Violet Crush
Vista Paint
Nearly identical
Violet Crush
Hirshfield's
Nearly identical
Lilac Bloom
Behr
Very similar
Winter Dusk
Dunn-Edwards
Very similar
Spring Tulip
Dutch Boy
Very similar
Boysenberry Cream
Kilz
Very similar
Obi Lilac
Sherwin-Williams
Very similar
Window Grey
RAL
Visible difference
Calluna
Farrow & Ball
Visible difference
Air .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Morning Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morning Violet
#B0ADBF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A085AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morning Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morning Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Morning Violet.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Morning Violet — Frequently Asked Questions
What undertone does Morning Violet have?
Morning Violet by PPG has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Morning Violet in your own space before committing.
What colors match Morning Violet from other brands?
The closest cross-brand equivalents to Morning Violet are Lavender Lake by Valspar (a near-identical match), Spring Violet by Benjamin Moore (a near-identical match), Violet Crush by Vista Paint (a near-identical match) — the best options for getting Morning Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morning Violet?
Morning Violet has a Light Reflectance Value (LRV) of 42.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Morning Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morning Violet's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.