Plum Shade by PPG paint color
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Ref. #78738B · 1173-6

Plum Shade

18%LRV Value
Cool (Violet)Undertone
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Plum Shade 1173-6 is a gray paint color from PPG. It has a hex value of #78738B, LRV 18 and a cool (violet) undertone. Its closest cross-brand match is Dancing in the Spring from Hirshfield's (nearly identical), with 49 more equivalents across other brands.

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Plum Shade Technical Profile

HEX Code#78738B
RGB120, 115, 139
LRV18.1
UndertoneCool (Violet)
Color Familygray
BrandPPG

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Plum Shade in Every Brand

The closest equivalent to Plum Shade in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

PPGPlum Shade
Nearly identical
Hirshfield'sDancing in the Spring

Dancing in the Spring

Hirshfield's

Nearly identical

Suzette

Vista Paint

Nearly identical

Mythical

Sherwin-Williams

Nearly identical

Magical Purple

Dutch Boy

Nearly identical

Purple Rubiate

Behr

Very similar

Turbid Amethyst

Valspar

Very similar

Pearl Black Berry

RAL

Very similar

Grape Jam

Dunn-Edwards

Very similar

French Violet

Benjamin Moore

Very similar

Jupiter

Kilz

Visible difference

Brassica

Farrow & Ball

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Plum Shade

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Plum Shade

#78738B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A184AD

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Plum Shade

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Sweet Pansies

Complement

Ottertail

Plum Shade Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Wisdom Grey

Trim

White on White

Accent

This Color

Pop

Mulberry Bush

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Peregrine

Trim

Delicate White

Accent

This Color

Pop

Capuccino

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spring Thaw

Trim

Delicate White

Accent

This Color

Pop

Hopscotch

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar PPG Colors

Other PPG colors close to Plum Shade.

Garden Violets

PPG · 10RB 17/210

#766B91

Evening Shadow

PPG · 30BB 21/056

#797E89

Frosted Mulberry

PPG · 70RB 18/117

#847083

French Grey

PPG · 70BG 19/071

#6C7A83

Flagstone Grey

PPG · 50BG 22/030

#7C8286

Mountain Slate Blue

PPG · 10BB 18/106

#687788

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Ivy Topiary

Behr · PPU8-25

#676150

Fallen Rock

Dunn-Edwards · DE6389

#8E8583

Violet Shadow

Dunn-Edwards · DEA192

#4D4860

Long Winding Road

Dunn-Edwards · DEGR02

#9B9189

Gray Area

Behr · 770F-4

#85A0A0

Charcoal Linen

Benjamin Moore · 2133-40

#7D8085

Plum Shade — Frequently Asked Questions

What undertone does Plum Shade have?
Plum Shade by PPG has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Shade in your own space before committing.
What colors match Plum Shade from other brands?
The closest cross-brand equivalents to Plum Shade are Dancing in the Spring by Hirshfield's (a near-identical match), Suzette by Vista Paint (a near-identical match), Dancing in the Spring by Vista Paint (a near-identical match) — the best options for getting Plum Shade's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shade?
Plum Shade has a Light Reflectance Value (LRV) of 18.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Plum Shade

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Plum Shade's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.

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