Ref. #703229 · 7593
Rustic Red
6%LRV Value
Warm (Golden)Undertone
Rustic Red Technical Profile
What color is Rustic Red? It's a dark warm red with the hex code #703229. Colors similar to Rustic Red include Benjamin Moore Carriage Red, Benjamin Moore Country Redwood, Colorhouse Clay .05. Rustic Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 6, Rustic Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Rustic Red
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Rustic Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rustic Red
#703229
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#826D4A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rustic Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rustic Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Rustic Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rustic Red — Frequently Asked Questions
What undertone does Rustic Red have?
Rustic Red by Sherwin-Williams has a warm (golden) undertone and belongs to the red color family.
What colors match Rustic Red from other brands?
The closest matches are Carriage Red by Benjamin Moore (#723229), Country Redwood by Benjamin Moore (#772D24), Clay .05 by Colorhouse (#752B22). Always verify with physical samples.
What is the LRV of Rustic Red?
Rustic Red has an LRV of 5.9, where 0 is pure black and 100 is pure white.
Explore More with Rustic Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rustic Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.