Rustic Red 7593 is a red paint color from Sherwin-Williams. It has a hex value of #703229, LRV 6 and a warm (golden) undertone. Its closest cross-brand match is Carriage Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #703229 · 7593
Rustic Red
6%LRV Value
Warm (Golden)Undertone
Rustic Red Technical Profile
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Rustic Red in Every Brand
The closest equivalent to Rustic Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsRustic Red
Nearly identical
Benjamin MooreCarriage Red
Carriage Red
Benjamin Moore
Nearly identical
Clay .05
Colorhouse
Very similar
Red Farmhouse
Dutch Boy
Very similar
Red Chipotle
Behr
Very similar
Spice Variety
Vista Paint
Very similar
Signal Brown
RAL
Very similar
Raw Clay
Kilz
Very similar
Posh Red
Valspar
Very similar
Monterey Chestnut
Hirshfield's
Very similar
Rocky Mountain Red
Dunn-Edwards
Visible difference
Sweet Spiceberry
PPG
Visible difference
Seeing a close call? Order a peel-and-stick sample of Rustic Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rustic Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rustic Red
#703229
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#826D4A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rustic Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rustic Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Rustic Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rustic Red — Frequently Asked Questions
What undertone does Rustic Red have?
Rustic Red by Sherwin-Williams has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rustic Red in your own space before committing.
What colors match Rustic Red from other brands?
The closest cross-brand equivalents to Rustic Red are Carriage Red by Benjamin Moore (a near-identical match), Country Redwood by Benjamin Moore (a very close match), Clay .05 by Colorhouse (a very close match) — the best options for getting Rustic Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rustic Red?
Rustic Red has a Light Reflectance Value (LRV) of 5.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rustic Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rustic Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.