White Flour 7102 is a orange paint color from Sherwin-Williams. It has a hex value of #F4EFE5, LRV 87 and a neutral undertone. Its closest cross-brand match is Floral White from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #F4EFE5 · 7102
White Flour
87%LRV Value
NeutralUndertone
White Flour Technical Profile
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White Flour in Every Brand
The closest equivalent to White Flour in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsWhite Flour
Nearly identical
PPGFloral White
Floral White
PPG
Nearly identical
Malvavisco
Behr
Nearly identical
Cream Delight
Valspar
Nearly identical
Barely There
Vista Paint
Nearly identical
Cotton
Kilz
Nearly identical
Queen Anne's Lace
Hirshfield's
Nearly identical
Antique Paper
Dunn-Edwards
Nearly identical
Pink Damask
Benjamin Moore
Nearly identical
Child of Heaven
Dutch Boy
Nearly identical
Wimborne White
Farrow & Ball
Nearly identical
Bisque .02
Colorhouse
Nearly identical
Seeing a close call? Order a peel-and-stick sample of White Flour — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With White Flour
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
White Flour
#F4EFE5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AAB280
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for White Flour
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
White Flour Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to White Flour.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
White Flour — Frequently Asked Questions
What undertone does White Flour have?
White Flour by Sherwin-Williams has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample White Flour in your own space before committing.
What colors match White Flour from other brands?
The closest cross-brand equivalents to White Flour are Floral White by PPG (a near-identical match), Malvavisco by Behr (a near-identical match), Marshmallow by Behr (a near-identical match) — the best options for getting White Flour's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of White Flour?
White Flour has a Light Reflectance Value (LRV) of 86.6, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with White Flour
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why White Flour's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.