White Flour 7102 is a white paint color from Sherwin-Williams. It has a hex value of #F4EFE5, estimated LRV 87 and a neutral undertone. Its closest cross-brand match is Floral White from PPG (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #F4EFE5 · 7102
White Flour
87%Estimated LRV
NeutralUndertone
White Flour Technical Profile
HEX Code#F4EFE5
RGB244, 239, 229
Estimated LRV86.6
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familywhite
BrandSherwin-Williams
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to White Flour
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Floral White
PPG
#F4EFE6
Close digital match
Malvavisco
Behr
#F5EFE5
Close digital match
Cream Delight
Valspar
#F2EEE5
Close digital match
Barely There
Vista Paint
#F7F2E8
Close digital match
Cotton
Kilz
#F4EEE5
Close digital match
Queen Anne's Lace
Hirshfield's
#F0ECE2
Close digital match
Antique Paper
Dunn-Edwards
#F4F0E8
Close digital match
Pink Damask
Benjamin Moore
#F7F1E8
Close digital match
Child of Heaven
Dutch Boy
#F0ECE1
Close digital match
Wimborne White
Farrow & Ball
#F7F3E8
Close digital match
Bisque .02
Colorhouse
#F0EEE2
Close digital match
Seeing a close call? Order a peel-and-stick sample of White Flour — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With White Flour
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
White Flour
#F4EFE5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AAB280
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for White Flour
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
White Flour Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to White Flour.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
White Flour — Frequently Asked Questions
What undertone does White Flour have?
White Flour by Sherwin-Williams has a neutral undertone and sits in the white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match White Flour from other brands?
The closest cross-brand equivalents to White Flour are Floral White by PPG (a close digital match), Malvavisco by Behr (a close digital match), Marshmallow by Behr (a close digital match) — the best options for getting White Flour's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of White Flour?
White Flour has a estimated lightness value of 86.6, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with White Flour
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why White Flour's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.