Mellow Mauve 1004-7C is a gray paint color from Valspar. It has a hex value of #A68E96, LRV 30 and a warm (pink) undertone. Its closest cross-brand match is Gothic Amethyst from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #A68E96 · 1004-7C
Mellow Mauve
30%LRV Value
Warm (Pink)Undertone
Mellow Mauve Technical Profile
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Mellow Mauve in Every Brand
The closest equivalent to Mellow Mauve in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparMellow Mauve
Nearly identical
PPGGothic Amethyst
Gothic Amethyst
PPG
Nearly identical
Thistle
Sherwin-Williams
Very similar
Desert Willow
Behr
Very similar
Muskoka Dusk
Benjamin Moore
Very similar
Historic Rose
Kilz
Very similar
Silvered Purple
Dutch Boy
Very similar
Lida Rose
Vista Paint
Very similar
Cut Heather
Hirshfield's
Very similar
Plumville
Dunn-Edwards
Very similar
Sulking Room Pink
Farrow & Ball
Visible difference
Pastel Violet
RAL
Visible difference
Wool .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Mellow Mauve
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Mellow Mauve
#A68E96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8B85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Mellow Mauve
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Mellow Mauve Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Mellow Mauve.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Mellow Mauve — Frequently Asked Questions
What undertone does Mellow Mauve have?
Mellow Mauve by Valspar has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Mellow Mauve in your own space before committing.
What colors match Mellow Mauve from other brands?
The closest cross-brand equivalents to Mellow Mauve are Gothic Amethyst by PPG (a near-identical match), Sonata Mauve by PPG (a near-identical match), Thistle by Sherwin-Williams (a very close match) — the best options for getting Mellow Mauve's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Mellow Mauve?
Mellow Mauve has a Light Reflectance Value (LRV) of 29.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Mellow Mauve
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Mellow Mauve's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.