Rugged 3008-9C is a brown paint color from Valspar. It has a hex value of #998870, estimated LRV 26 and a neutral undertone. Its closest cross-brand match is Sawdust from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Valspar · #998870 · 3008-9C
Rugged
26%Estimated LRV
NeutralUndertone
Rugged Technical Profile
HEX Code#998870
RGB153, 136, 112
Estimated LRV25.6
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandValspar
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rugged
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Sawdust
Sherwin-Williams
#998970
Close digital match
Wet Clay
Benjamin Moore
#96846B
Close digital match
Dark Legacy Gold
PPG
#9A866B
Close digital match
Sleeping Cabin
Kilz
#988874
Close digital match
Archivist
Behr
#9F8C73
Close digital match
Mouse's Back
Farrow & Ball
#998976
Close digital match
Tuscan Mosaic
Dunn-Edwards
#A08D71
Similar digital color
Leather Pouch
Dutch Boy
#96826A
Similar digital color
Britches
Vista Paint
#9C8E74
Similar digital color
Ceramic Pot
Hirshfield's
#908268
Similar digital color
Nourish .04
Colorhouse
#A3977F
Visible digital difference
Pearl Mouse Grey
RAL
#898176
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rugged
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rugged
#998870
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AAAD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rugged
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rugged Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Rugged.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Rugged — Frequently Asked Questions
What undertone does Rugged have?
Rugged by Valspar has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rugged from other brands?
The closest cross-brand equivalents to Rugged are Sawdust by Sherwin-Williams (a close digital match), Wet Clay by Benjamin Moore (a close digital match), Dark Legacy Gold by PPG (a close digital match) — the best options for getting Rugged's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rugged?
Rugged has a estimated lightness value of 25.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Rugged
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rugged's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.