Ref. #B66972 · K-697
Wild Berry
21%LRV Value
Warm (Golden)Undertone
Wild Berry Technical Profile
What color is Wild Berry? It's a deep warm red with the hex code #B66972. Colors similar to Wild Berry include PPG Raspberry Ripple, Valspar Brazilian Blush, Benjamin Moore Prom Dress. Wild Berry has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 21, Wild Berry creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Wild Berry
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Wild Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Berry
#B66972
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AE9484
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Wild Berry.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Wild Berry — Frequently Asked Questions
What undertone does Wild Berry have?
Wild Berry by Vista Paint has a warm (golden) undertone and belongs to the red color family.
What colors match Wild Berry from other brands?
The closest matches are Raspberry Ripple by PPG (#B2656C), Brazilian Blush by Valspar (#B96E78), Prom Dress by Benjamin Moore (#AF6D76). Always verify with physical samples.
What is the LRV of Wild Berry?
Wild Berry has an LRV of 21.3, where 0 is pure black and 100 is pure white.
Explore More with Wild Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Berry's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.