Exotic Purple 660B-7 is a blue paint color from Behr. It has a hex value of #4D35A0, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Kinetic Energy from Dunn-Edwards (a visible but close match), with 49 more equivalents across other brands.
Ref. #4D35A0 · 660B-7
Exotic Purple
10%LRV Value
Warm (Pink)Undertone
Exotic Purple Technical Profile
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Exotic Purple in Every Brand
The closest equivalent to Exotic Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrExotic Purple
Visible difference
Dunn-EdwardsKinetic Energy
Kinetic Energy
Dunn-Edwards
Visible difference
Petulant Pat
Vista Paint
Visible difference
Merlin's Robes
Valspar
Visible difference
Blue Royale
Dutch Boy
Visible difference
Scandinavian Blue
Benjamin Moore
Visible difference
Hot Sauna
Hirshfield's
Visible difference
Eggplant
PPG
Visible difference
Signal Blue
RAL
Visible difference
Fully Purple
Sherwin-Williams
Visible difference
Superstition
Kilz
Visible difference
Hague Blue
Farrow & Ball
Visible difference
Petal .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Exotic Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Exotic Purple
#4D35A0
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#955FA9
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Exotic Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Exotic Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Exotic Purple.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Exotic Purple — Frequently Asked Questions
What undertone does Exotic Purple have?
Exotic Purple by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Exotic Purple in your own space before committing.
What colors match Exotic Purple from other brands?
The closest cross-brand equivalents to Exotic Purple are Kinetic Energy by Dunn-Edwards (a close match), Petulant Pat by Vista Paint (a close match), Merlin's Robes by Valspar (a close match) — the best options for getting Exotic Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Exotic Purple?
Exotic Purple has a Light Reflectance Value (LRV) of 10.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Exotic Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Exotic Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.