New Violet 660A-3 is a purple paint color from Behr. It has a hex value of #DAC0FF, LRV 60 and a warm (pink) undertone. Its closest cross-brand match is Drifting Dream from Hirshfield's (a visible but close match), with 49 more equivalents across other brands.
Ref. #DAC0FF · 660A-3
New Violet
60%LRV Value
Warm (Pink)Undertone
New Violet Technical Profile
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New Violet in Every Brand
The closest equivalent to New Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrNew Violet
Visible difference
Hirshfield'sDrifting Dream
Drifting Dream
Hirshfield's
Visible difference
Pretty Petunia
Dunn-Edwards
Visible difference
Pansy Potpourri
Vista Paint
Visible difference
Amethyst Cream
Benjamin Moore
Visible difference
Sea Lavender
PPG
Visible difference
Purple Hibiscus
Valspar
Visible difference
Youthful Pink
Kilz
Visible difference
Free Spirit
Sherwin-Williams
Visible difference
Purple Kiss
Dutch Boy
Visible difference
Sprout .07
Colorhouse
Visible difference
Shallot
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With New Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New Violet
#DAC0FF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#CC5CD6
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to New Violet.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
New Violet — Frequently Asked Questions
What undertone does New Violet have?
New Violet by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample New Violet in your own space before committing.
What colors match New Violet from other brands?
The closest cross-brand equivalents to New Violet are Drifting Dream by Hirshfield's (a close match), Pretty Petunia by Dunn-Edwards (a close match), York Plum by Dunn-Edwards (a close match) — the best options for getting New Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New Violet?
New Violet has a Light Reflectance Value (LRV) of 59.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with New Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.