Plum Jam 690B-7 is a purple paint color from Behr. It has a hex value of #612675, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Comtesse from Valspar (very similar), with 49 more equivalents across other brands.
Behr · #612675 · 690B-7
Plum Jam
9%Estimated LRV
Warm (Pink)Undertone
Plum Jam Technical Profile
HEX Code#612675
RGB97, 38, 117
Estimated LRV9.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum Jam
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Comtesse
Valspar
#633570
Similar digital color
Iris Illusion
Vista Paint
#583E7B
Visible digital difference
Joyous Song
Hirshfield's
#5B365E
Visible digital difference
Palace Purple
Dunn-Edwards
#68457A
Visible digital difference
Gentle Violet
Benjamin Moore
#533D69
Visible digital difference
Kimono Violet
Sherwin-Williams
#5D395F
Visible digital difference
Blue Lilac
RAL
#6C4675
Visible digital difference
Aster Purple
Dutch Boy
#614777
Visible digital difference
Perfectly Purple
PPG
#694878
Visible digital difference
Petal .07
Colorhouse
#652F53
Visible digital difference
Superstition
Kilz
#604C7F
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum Jam
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Jam
#612675
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#864877
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Jam.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum Jam — Frequently Asked Questions
What undertone does Plum Jam have?
Plum Jam by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum Jam from other brands?
The closest cross-brand equivalents to Plum Jam are Comtesse by Valspar (a very close match), Iris Illusion by Vista Paint (a close match), Joyous Song by Vista Paint (a close match) — the best options for getting Plum Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Jam?
Plum Jam has a estimated lightness value of 9.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.