Ref. #612675 · 690B-7
Plum Jam
9%LRV Value
Warm (Pink)Undertone
Plum Jam Technical Profile
What color is Plum Jam? It's a dark warm purple with the hex code #612675. Plum Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 9, Plum Jam creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.
Colors Similar to Plum Jam
Closest digital match based on color values. Always verify with physical samples.
Comtesse
Valspar
Very similar
Royal Purple
MPC
Visible difference
Iris Illusion
Vista Paint
Visible difference
Joyous Song
Hirshfield's
Visible difference
Palace Purple
Dunn-Edwards
Visible difference
Gentle Violet
Benjamin Moore
Visible difference
Kimono Violet
Sherwin-Williams
Visible difference
Blue Lilac
RAL
Visible difference
Recommended Pairings
Colors That Work With Plum Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Jam
#612675
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#864877
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Jam.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum Jam — Frequently Asked Questions
What undertone does Plum Jam have?
Plum Jam by Behr has a warm (pink) undertone and belongs to the purple color family.
What colors match Plum Jam from other brands?
The closest matches are Comtesse by Valspar (#633570), Royal Purple by MPC (#4E1469), Purple Orchid by MPC (#4E1461). Always verify with physical samples.
What is the LRV of Plum Jam?
Plum Jam has an LRV of 9.0, where 0 is pure black and 100 is pure white.
Explore More with Plum Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.