Plum Jam

Technical Profile

What color is Plum Jam? It's a deep warm purple with the hex code #612675. Plum Jam is a distinctive shade in the Behr lineup, and while close cross-brand equivalents exist, its specific blend of warm tone and deep depth gives it a character worth comparing in person. Plum Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Plum Jam (#612675) by Behr is a deep purple paint color with a rich, saturated presence that draws the eye. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. At an LRV of 22 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep plum and aubergine shades create opulent drama in dining rooms, bedrooms, and luxurious powder rooms. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Plum Jam pairs beautifully with green tones for bold complementary contrast, or with neighboring magenta and blue hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. In terms of mood and atmosphere, Plum Jam delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for eclectic, glam, and romantic vintage décor. As part of the Behr palette, Plum Jam benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Plum Jam can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Plum Jam (690B-7) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.