Plum Jam 690B-7 is a purple paint color from Behr. It has a hex value of #612675, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Comtesse from Valspar (very similar), with 49 more equivalents across other brands.
Ref. #612675 · 690B-7
Plum Jam
9%LRV Value
Warm (Pink)Undertone
Plum Jam Technical Profile
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Plum Jam in Every Brand
The closest equivalent to Plum Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Jam
Very similar
ValsparComtesse
Comtesse
Valspar
Very similar
Iris Illusion
Vista Paint
Visible difference
Joyous Song
Hirshfield's
Visible difference
Palace Purple
Dunn-Edwards
Visible difference
Gentle Violet
Benjamin Moore
Visible difference
Kimono Violet
Sherwin-Williams
Visible difference
Blue Lilac
RAL
Visible difference
Aster Purple
Dutch Boy
Visible difference
Perfectly Purple
PPG
Visible difference
Petal .07
Colorhouse
Visible difference
Superstition
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Jam
#612675
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#864877
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Jam.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum Jam — Frequently Asked Questions
What undertone does Plum Jam have?
Plum Jam by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Jam in your own space before committing.
What colors match Plum Jam from other brands?
The closest cross-brand equivalents to Plum Jam are Comtesse by Valspar (a very close match), Iris Illusion by Vista Paint (a close match), Joyous Song by Vista Paint (a close match) — the best options for getting Plum Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Jam?
Plum Jam has a Light Reflectance Value (LRV) of 9.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.