Rich Raisin 30RR 09/187 is a pink paint color from PPG. It has a hex value of #724859, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Book Binder from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #724859 · 30RR 09/187
Rich Raisin
9%LRV Value
Warm (Pink)Undertone
Rich Raisin Technical Profile
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Rich Raisin in Every Brand
The closest equivalent to Rich Raisin in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGRich Raisin
Nearly identical
BehrBook Binder
Book Binder
Behr
Nearly identical
Pleasantly Plum
Dutch Boy
Very similar
Bordaux Red
Benjamin Moore
Very similar
Aged To Perfection
Kilz
Very similar
Wine Stain
Dunn-Edwards
Very similar
Stoic
Valspar
Very similar
Wine Country
Vista Paint
Very similar
Purple Stiletto
Hirshfield's
Very similar
Red Lilac
RAL
Very similar
Mature Grape
Sherwin-Williams
Visible difference
Preference Red
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Raisin
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Raisin
#724859
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E635F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Raisin
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Raisin Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Raisin.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Rich Raisin — Frequently Asked Questions
What undertone does Rich Raisin have?
Rich Raisin by PPG has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Raisin in your own space before committing.
What colors match Rich Raisin from other brands?
The closest cross-brand equivalents to Rich Raisin are Book Binder by Behr (a near-identical match), Pleasantly Plum by Dutch Boy (a very close match), Bordaux Red by Benjamin Moore (a very close match) — the best options for getting Rich Raisin's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Raisin?
Rich Raisin has a Light Reflectance Value (LRV) of 8.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Raisin
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Raisin's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.