Rich Raisin 30RR 09/187 is a pink paint color from PPG. It has a hex value of #724859, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Book Binder from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #724859 · 30RR 09/187
Rich Raisin
9%Estimated LRV
Warm (Pink)Undertone
Rich Raisin Technical Profile
HEX Code#724859
RGB114, 72, 89
Estimated LRV8.9
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rich Raisin
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Book Binder
Behr
#704A5A
Close digital match
Pleasantly Plum
Dutch Boy
#714256
Similar digital color
Bordaux Red
Benjamin Moore
#6D4652
Similar digital color
Aged To Perfection
Kilz
#6B4157
Similar digital color
Wine Stain
Dunn-Edwards
#69444F
Similar digital color
Stoic
Valspar
#724E56
Similar digital color
Wine Country
Vista Paint
#794550
Similar digital color
Purple Stiletto
Hirshfield's
#624154
Similar digital color
Red Lilac
RAL
#6D3F5B
Similar digital color
Mature Grape
Sherwin-Williams
#5F3F54
Visible digital difference
Preference Red
Farrow & Ball
#6D4247
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Raisin
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Raisin
#724859
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E635F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Raisin
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Raisin Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Raisin.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Rich Raisin — Frequently Asked Questions
What undertone does Rich Raisin have?
Rich Raisin by PPG has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Raisin from other brands?
The closest cross-brand equivalents to Rich Raisin are Book Binder by Behr (a close digital match), Pleasantly Plum by Dutch Boy (a very close match), Bordaux Red by Benjamin Moore (a very close match) — the best options for getting Rich Raisin's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Raisin?
Rich Raisin has a estimated lightness value of 8.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Raisin
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Raisin's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.