Plum Royale S110-6 is a purple paint color from Behr. It has a hex value of #785F91, LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Jubilee from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Ref. #785F91 · S110-6
Plum Royale
17%LRV Value
Warm (Pink)Undertone
Plum Royale Technical Profile
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Plum Royale in Every Brand
The closest equivalent to Plum Royale in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Royale
Very similar
Dunn-EdwardsJubilee
Jubilee
Dunn-Edwards
Very similar
Rollick
Valspar
Very similar
Clematis
Sherwin-Williams
Very similar
Seduction
Benjamin Moore
Very similar
Super Violet
Kilz
Very similar
Royal Lilac
PPG
Very similar
Delightful Violet
Dutch Boy
Very similar
Iris Illusion
Vista Paint
Visible difference
Purple Spire
Hirshfield's
Visible difference
Pearl Violet
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Royale
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Royale
#785F91
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A77CA7
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Royale
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Royale Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Royale.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum Royale — Frequently Asked Questions
What undertone does Plum Royale have?
Plum Royale by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Royale in your own space before committing.
What colors match Plum Royale from other brands?
The closest cross-brand equivalents to Plum Royale are Jubilee by Dunn-Edwards (a very close match), Rollick by Valspar (a very close match), Clematis by Sherwin-Williams (a very close match) — the best options for getting Plum Royale's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Royale?
Plum Royale has a Light Reflectance Value (LRV) of 17.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Royale
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Royale's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.