Plum S-H-670 is a blue paint color from Behr. It has a hex value of #392B6F, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Hot Sauna from Vista Paint (very similar), with 49 more equivalents across other brands.
Ref. #392B6F · S-H-670
Plum
7%LRV Value
Warm (Pink)Undertone
Plum Technical Profile
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Plum in Every Brand
The closest equivalent to Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum
Very similar
Vista PaintHot Sauna
Hot Sauna
Vista Paint
Very similar
Signal Blue
RAL
Visible difference
Hot Sauna
Hirshfield's
Visible difference
Grape Gum
Benjamin Moore
Visible difference
Merlin's Robes
Valspar
Visible difference
Cobalt
Dunn-Edwards
Visible difference
Valiant Violet
Sherwin-Williams
Visible difference
Renaissance Tapestry
Kilz
Visible difference
Violet Aurora
Dutch Boy
Visible difference
Imperial Purple
PPG
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum
#392B6F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#724B82
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Plum — Frequently Asked Questions
What undertone does Plum have?
Plum by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum in your own space before committing.
What colors match Plum from other brands?
The closest cross-brand equivalents to Plum are Hot Sauna by Vista Paint (a very close match), Georgian Court by Vista Paint (a very close match), Signal Blue by RAL (a close match) — the best options for getting Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum?
Plum has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.