Plum S-H-670 is a purple paint color from Behr. It has a hex value of #392B6F, estimated LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Hot Sauna from Vista Paint (very similar), with 49 more equivalents across other brands.
Behr · #392B6F · S-H-670
Plum
7%Estimated LRV
Warm (Pink)Undertone
Plum Technical Profile
HEX Code#392B6F
RGB57, 43, 111
Estimated LRV7.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Hot Sauna
Vista Paint
#3C3973
Similar digital color
Signal Blue
RAL
#1E2D6E
Visible digital difference
Hot Sauna
Hirshfield's
#3F3F75
Visible digital difference
Grape Gum
Benjamin Moore
#423E6E
Visible digital difference
Merlin's Robes
Valspar
#3D4281
Visible digital difference
Cobalt
Dunn-Edwards
#3C4378
Visible digital difference
Valiant Violet
Sherwin-Williams
#3E4371
Visible digital difference
Renaissance Tapestry
Kilz
#48436D
Visible digital difference
Violet Aurora
Dutch Boy
#3E385A
Visible digital difference
Imperial Purple
PPG
#534A77
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum
#392B6F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#724B82
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum — Frequently Asked Questions
What undertone does Plum have?
Plum by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum from other brands?
The closest cross-brand equivalents to Plum are Hot Sauna by Vista Paint (a very close match), Georgian Court by Vista Paint (a very close match), Signal Blue by RAL (a close match) — the best options for getting Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum?
Plum has a estimated lightness value of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.