Ruby Red 120D-7 is a pink paint color from Behr. It has a hex value of #701C52, estimated LRV 5 and a warm (pink) undertone. Its closest cross-brand match is Petal .07 from Colorhouse (very similar), with 49 more equivalents across other brands.
Behr · #701C52 · 120D-7
Ruby Red
5%Estimated LRV
Warm (Pink)Undertone
Ruby Red Technical Profile
HEX Code#701C52
RGB112, 28, 82
Estimated LRV4.9
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Ruby Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Petal .07
Colorhouse
#652F53
Similar digital color
Elderberry
Benjamin Moore
#612F4F
Visible digital difference
Satin Flower
Kilz
#812A51
Visible digital difference
Noble Honor
Vista Paint
#6A324E
Visible digital difference
Fabulous Grape
Sherwin-Williams
#6D344F
Visible digital difference
Noble Honor
Hirshfield's
#69354F
Visible digital difference
Passionate Plum
Dunn-Edwards
#753A58
Visible digital difference
Conspicuous Fuchsia
Dutch Boy
#75354F
Visible digital difference
Deep Plum
PPG
#6A3D58
Visible digital difference
Red Lilac
RAL
#6D3F5B
Visible digital difference
Berry Brown
Valspar
#673649
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Ruby Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ruby Red
#701C52
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#823D47
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ruby Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ruby Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Ruby Red.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Ruby Red — Frequently Asked Questions
What undertone does Ruby Red have?
Ruby Red by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Ruby Red from other brands?
The closest cross-brand equivalents to Ruby Red are Petal .07 by Colorhouse (a very close match), Elderberry by Benjamin Moore (a close match), Satin Flower by Kilz (a close match) — the best options for getting Ruby Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ruby Red?
Ruby Red has a estimated lightness value of 4.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Ruby Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ruby Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.