Ref. #701C52 · 120D-7
Ruby Red
5%LRV Value
Warm (Pink)Undertone
Ruby Red Technical Profile
What color is Ruby Red? It's a dark warm pink with the hex code #701C52. Ruby Red has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 5, Ruby Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to Ruby Red
Closest digital match based on color values. Always verify with physical samples.
Grape Jello
MPC
Nearly identical
Petal .07
Colorhouse
Very similar
Elderberry
Benjamin Moore
Visible difference
Satin Flower
Kilz
Visible difference
Noble Honor
Vista Paint
Visible difference
Fabulous Grape
Sherwin-Williams
Visible difference
Noble Honor
Hirshfield's
Visible difference
Passionate Plum
Dunn-Edwards
Visible difference
Recommended Pairings
Colors That Work With Ruby Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ruby Red
#701C52
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#823D47
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ruby Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ruby Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Ruby Red.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Ruby Red — Frequently Asked Questions
What undertone does Ruby Red have?
Ruby Red by Behr has a warm (pink) undertone and belongs to the pink color family.
What colors match Ruby Red from other brands?
The closest matches are Grape Jello by MPC (#6A1B4E), Porpora Red Met. by MPC (#691844), Grapejuice by MPC (#781A4B). Always verify with physical samples.
What is the LRV of Ruby Red?
Ruby Red has an LRV of 4.9, where 0 is pure black and 100 is pure white.
Explore More with Ruby Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ruby Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.